Marketing

The impending U.S. TikTok ban could threaten some creators’ ability to grow their audiences across all platforms — not just the embattled Chinese-owned short-form video app. As the United States marches toward a TikTok ban on Jan. 19, livestreaming creators in particular are lamenting the potential death of the platform’s so-called “clipping culture,” which they believe […]

As Discord’s budding romance with brands and advertisers continues, the platform has hired its first-ever chief business officer to scale up its sales and partnership business. Jules Shumaker, Discord’s new CBO, comes to the company with over two decades of gaming advertising experience. Most recently, she served as CRO of Unity between 2021 and 2024;

With TikTok’s fate in the U.S. dangling between the Supreme Court and President-elect Donald Trump, competitors are moving in to try and claim its ad dollars. Snapchat, for example, isn’t holding back. In recent pitches to marketers, the app’s ad sales team has highlighted the notable audience overlap between Snapchat and TikTok in the U.S.,

Over three decades of expansion, Amazon has displaced countless smaller businesses in the sectors it targeted, from bookshops to main street retailers.  In its latest retail initiative, however, the tech titan wants to be a big brother to smaller businesses that want their cut of the retail media gold rush – lowering the barrier to

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, “Rokt” is pronounced “rocked,” not “rocket,” just FYI. Although the press release frames the deal as a merger with Rokt investing in mParticle, Rokt is taking a 100% stake in the company,

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log in to Google Ads after running a Google search. The scammers serve fraudulent sponsored search links to these ad executives, and then hack into their accounts and use their

“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.