Marketing

This story was first published by Digiday sibling ModernRetail Direct-to-consumer brands are figuring out their AI playbooks in real time. One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies event on Wednesday, Katia Unlu, chief commercial officer at Boll & Branch, laid out how the company uses generative AI […]

Two signs this week remind us that the ad industry’s largest businesses are getting out of advertising as we know it. Firstly, there’s the news that WPP is set to embark on yet another restructure of its creative agencies, this time on the advice of McKinsey consultants, per the Financial Times. The second came from

At this point in the Super Bowl ad post-mortem, a pattern has emerged: AI — both the companies selling it and the brands leaning on it — did not resonate as strongly as more familiar creative territory. Viewers gravitated toward the tried and tested, from nostalgia plays to celebrities in deliberately oddball scenarios, while many

Brands turned in-person activations into a new playground for creators at this year’s Super Bowl, giving wider talent exposure while finding more cost-efficient ways than previous years to scale creator participation. There were more activations from a wider variety of brands, two creators (and their corresponding agencies) told Digiday anecdotally. They said a bevy of

In the wake of TikTok transition issues and algorithmic upsets, established creators are looking to de-risk platform dependence to ensure they can expand outside of traditional creator spaces.  Haley Kalil, aka Haley Baylee, wants to continue to add to the millions of followers she has amassed across several social media platforms (10 million on Instagram,

AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e. profit) went from $600 million in Q4 2024 to $1.1 billion in the past quarter. But shares dropped by 20% percent to around $370 as of today, a continuation of the wild ride the

If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven CTV advertising to small and mid-sized businesses. The post MNTN Had A Big First Year As A Public Company. What’s