Marketing

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls. Quality check Paramount-WBD’s pause, Netflix-YouTube’s tug-of-war, Nielsen-VideoAmp’s exit and more Quality check “The advertising market does not systematically price impressions according to their true economic value.” This is a member-exclusive […]

The upfront marketplace, long in the making this year, is nearing completion, as the major holding companies and larger independent agencies wrap their negotiations with the biggest of the sellers from traditional media giants to the major streaming services. All that’s left to do is to finalize packages with any traditional media firms that don’t

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit event. MDS, as the 10-year-old membership-based community of Amazon sellers is known, is probably the closest thing there is to a trade association representing the interests of Amazon sellers, according to Eugene Khayman, a co-founder

In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, chief data and product officer at Havas Media Network, on this week’s episode of AdExchanger Talks. Driving profitable growth and

Most marketing teams do not have a channel problem. They have an attention and action problem. Paid social can generate awareness. PPC can capture intent. Email can nurture relationships. Direct mail can create impact. But even strong campaigns can lose momentum when the next step depends on someone opening another email, clicking another ad, or