Marketing

Fox rolls out new agentic capabilities across linear and digital.

At Cannes, we are gifting people real charitable dollars from major donors, that they can direct to a nonprofit on the Inspired platform. People will get to choose from incredible organizations tackling hunger, health, education, climate, disaster relief and more.

Here’s how Code and Theory took a project vibe coded over the weekend and, in over a month, turned it into a product it might sell in the future.

We are introducing Communications Vanguard by ADWEEK. It’s a platform expressly built to respond to the realities C-level communications leaders experience and are driving every day.

Amazon’s ad empire sprawls across search, TV, and programmatic.

The duo’s top marketers discuss bringing a 40-year partnership to soccer’s biggest stage

Paramounting Concerns On Monday, the DOJ closed a months-long investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers weren’t satisfied with the process. Per the Wall Street Journal, career staffers at the DOJ hadn’t made a final recommendation, but were planning to challenge the bid over antitrust concerns.  The

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business. Fox + Roku Netflix’s M&A activity, Paramount’s WBD deal status, Bravo’s upfront attraction and more Fox + Roku Well, that’s one way to modernize an advertising business. This is a member-exclusive

OpenAI is poised to automate one of advertisers’ most laborious tasks: ad creative. Over the past four months of its ad pilot, OpenAI has required advertisers to upload the creative they want to submit, while the platform supports ad delivery. But now, OpenAI is going one step further in the process, by helping advertisers automate

Synthetic audiences have become a common tool within media agencies, but buyers drew a line at using them in programmatic buying. WPP Media’s latest move may redraw that line. The British agency holding company’s media arm struck a partnership with Givsly, a tech company founded in 2019, to use synthetic audiences based in part on