Marketing

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into always-on, gamified creator programs. These creator programs reward smaller creators for consistent content, signalling a shift in how brands engage and scale influencer marketing.  “It reflects […]

Agencies have a compute problem. As AI takes over more of their day-to-day work, from writing copy to generating performance reports, it’s introducing a new and deeply unpredictable cost center. Every prompt, every output, every round of agentic back-and-forth costs tokens, and those tokens are variable in ways that neither agencies nor their clients know

The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money. The post Feeding A DSP With Shopper Data appeared first on AdExchanger.

The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.

Who says TV is the only media channel that could benefit from converged buying? The post Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: CAPI-baras appeared first on AdExchanger.

Pump The Brakes Can FAST be too fast? As in, there’s been a FAST revolution, but can it last? That’s the question posed in a report by Puck. FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from “Judge Judy” and “Westworld” to “Portlandia” and

The idea of agencies selling subscriptions instead of billable hours has kicked up significant debate over the past week. It started when S4 Capital’s Monks told me it expects roughly a quarter of its revenue to come from subscriptions by year end. Cue the hot takes that are nearly unanimous in one verdict: subscriptions aren’t