Marketing

Advertising’s AI revolution had the sell side in an existential crisis at AdMonsters’ Sell Side Summit in Austin, Texas, this week. Publishers commiserated about traffic declines of 30% or higher since AI search tools like ChatGPT and Google’s AI Overviews hit the market. To put the traffic problem in perspective, sports-focused publisher On3 impressed attendees […]

In digital advertising, every new tool promises to be an “easy button.” Too bad there isn’t one for IP address matching. While APIs help make campaign setup and measurement simpler than ever, the messy reality of IP address matching exposes how shaky the foundations of digital targeting still are. On this week’s episode of The

The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. Net profit increased 16% YOY to $116 million. It’s the second straight quarter TTD met its earnings estimate since its calamitous miss in Q4 2024, which was reported in February. But the main narrative for TTD

Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly static. But what if you could have real-time insights, predictive forecasting and AI-powered optimisation at your fingertips? Welcome to the next generation of MMM. The Challenge Modern…

The evolution of search Search is evolving faster than anyone anticipated. With the rise of generative AI and large language models (LLMs), people no longer browse through pages of results — they ask questions and expect meaningful, conversational answers. For marketers, visibility looks different now. SEO today is less about technical tweaks and more about…

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …    The post Comic: Sticks And Stones appeared first on AdExchanger.

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet. The post The Meta Fraud Tithe; AI Is Out-Negotiating SaaS appeared first on AdExchanger.