Marketing

Deploying AI agents into workflows has become table stakes. Who owns those workflows, however, remains fuzzy. Agency execs argue the need for industry-wide standards and guardrails to prevent AI agents from going rogue, especially when it comes to AI media buying. Internally, though, those execs are OpenAI ad pilots and agentic workflow best practices exist

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses. The programmatic upfront The upfront’s creator spotlight, OpenAP’s outcome measurement pact and more The programmatic upfront The upfront and programmatic advertising marketplaces have become intertwined. This is a

Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a

Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports.  “We want our marketing content to be

The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean? Carol Reed, Ogilvy’s new chief innovation officer, says one of the key elements of innovation is knowing what sort of companies to partner with – the “usual suspects,” like media, social and tech platforms, but

Top-shelf whisky — and whiskey — brands are reaching for a familiar combination of ingredients as they seek to recruit younger consumers into category customers. Premium blended Scotch brand Chivas Regal, a sponsor of Ferrari’s Formula 1 team since 2024, recently launched a new ad built around driver Charles Leclerc. Running across TV, paid social

Subscribe: Apple Podcasts • Spotify In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has already started.  “I’m very close to actually having AI do my grocery shopping,” Peterson said on a recent episode of the

X is making the same pitch every other platform is making: scale plus AI equals performance.  As ever, the proof will be in the ad spend (or lack of it) given this isn’t the first time the platform has tried to reinvent itself with advertisers. Since Elon Musk’s controversial acquisition of the platform in 2022,