Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest. The post Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU appeared first on AdExchanger.
Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU Read More »
Looking to build an organic brand presence on Reddit? Follow these key steps.
Sociable: How to build a brand presence on Reddit in 2026 Read More »
DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly
The feature comes as the platform looks to take advantage of Gen Z’s increased desire for experiences to turn around user declines.
Tinder expands Events as it chases Gen Z connection Read More »
Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.
Google’s ads biz gets boost from World Cup hype, Gemini improvements Read More »
Students of all ages feature in the effort, which also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.
Ugg teams with buzzy pop band Muna for back-to-school campaign Read More »
Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.
World Cup advertising numbers reflect diversifying sports marketplace Read More »
For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural
Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides. The post Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up? appeared first on AdExchanger.
Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up? Read More »
Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine Yamal and Lionel Messi in front of its famous triple stripe logo. The message of the ad was simple enough: the protagonists of the summer’s biggest sporting event were both Adidas men. The
