Marketing

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments — in the TV, streaming and digital video industry during the first half of 2026. The mid-year review 2026 has been a weird year.  This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to […]

This story was first published by Digiday sibling ModernRetail Just when brand marketing seemed to have reached a fever pitch at the 2026 World Cup, more companies are finding their niche at the global event. Beauty and skin care in particular have taken a bigger spotlight this year, exemplifying just how closely beauty and sports have become intertwined. Continue

Marketing is becoming entertainment. Creators are its stars.  Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ways it hasn’t in years.  UTA threw a dinner for creators, a slot once reserved for CMOs to play belle of the ball. OpenAI’s

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media, CTV and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of creator marketing and its role

OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various formats that will power it. Three job listings on OpenAI’s careers page point to text, image, video, native, conversational and interactive ad formats in the works.  The company is looking for an ad

The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a broader effort to pull in younger and more diverse audiences. For about $15 a month – roughly $10 less than an all-access premium subscription – Economist Play bundles the publisher’s long-form Insider video

Spotify animated the greath lengths that fans go to see their favorite artists.

Ad tech company OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role in February of this year, Digiday has learned. According to separate Digiday sources, OpenX’s leadership reshuffle comes as competitive supply-side platforms also explore their future options, with similar high-profile exits in the space

The ADWEEK House discussion looks at how baseball is evolving for a new generation of fans.

Omnicom Media Group is set to secure Adidas’ $512 million global media account.