Marketing

The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. The bigger barrier is operational fragmentation. For all but the

Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.

If you’ve bought Google Search or display ads at some point over the past decade or so, Ashley Keller thinks Google might owe you money. Ashley Keller is a plaintiffs’ attorney and a founding partner of Keller Postman, a law firm that helped pioneer the concept of mass arbitration campaigns against Big Tech companies. Unlike

Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer using it gets a major headache when trying to assess which platform worked best — in part because side-to-side comparisons are near impossible to pull off. Digiday has learned that the ANA is

McDonald’s is a brand that hundreds of millions, if not billions of people across the world recognise. The fast food giant excels in the marketing space, largely down to its brand being instantly recognisable. Not only that, its advertising campaigns reflect familiar everyday experiences and both its digital and physical customer journey have remained consistent

AI is changing the marketing landscape, becoming key to how marketers build campaigns. Generative AI is now being used across the board to boost creative development and help teams track performance signals better.  AI advertising continues to evolve from sponsored answers into systems that can use product catalogues, recommendations, and agent-led transactions. Industry publications, such

As enterprises continue to increase their adoption of autonomous AI, many are facing a new challenge where governance frameworks struggle to keep pace with systems that can take independent action rather than simply create content. So far, much of the focus on generative AI has been on accuracy, hallucinations and productivity. As AI systems gain

Why prebiotic soda brand Poppi describes its marketing strategy as “community first.” Plus: Apple’s transformation into a Google-grade advertising machine continues apace. The post Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads appeared first on AdExchanger.

This story was first published by Digiday sibling Modern Retail. During a panel discussion at eTail Boston last week, several founders and executives shared how they are navigating evolving retail challenges, omnichannel partnerships and emerging AI tools to drive growth. From reimagining their relationships with big-box and wholesale partners to using AI operationally and for