Stanley Cups, Charli XCX’s Apple dance, Duolingo’s “unhinged” green owl mascot, and being “very demure, very mindful.” Some things are simply synonymous with TikTok, including the brands that have used the platform to boost themselves into the stratosphere via paid and native content. From January 19, TikTok will be banned in the U.S. after the…
TikTok Brand Darlings Chart Their Next Steps Read More »
Hours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform’s CEO, Shou Zi Chew, posted his response in video form, going out of his way to praise President-elect Donald Trump. “On behalf of everyone at TikTok and all our users across the country, I want to…
TikTok CEO Shou Zi Chew Responds to Supreme Court Ruling Read More »
Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re visiting online. But what if your audience isn’t looking at search results anymore? What if they’re seeking recommendations from ChatGPT instead? The post Jellyfish Wants Brands To Know What ChatGPT Is Saying About Them appeared first
Jellyfish Wants Brands To Know What ChatGPT Is Saying About Them Read More »
Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.
Trade Desk buys ad data firm Sincera as brands seek objective insights Read More »
According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday.
Sociable: Assessing possible outcomes for TikTok in its final days in the US Read More »
Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.
Marketing to social media users in 2025: Here’s what the numbers say Read More »
The clock is ticking for TikTok, and a growing chorus of lawmakers is pressing President Joe Biden to halt a potential ban. The famous social media app, which has 170 million American users, is on the verge of going dark in the US as soon as Sunday, leaving countless creators and small businesses in the…
TikTok refugees flock to RedNote as lawmakers pressure Biden on ban Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Consolidation, Consolidation, Consolidation appeared first on AdExchanger.
Comic: Consolidation, Consolidation, Consolidation Read More »
AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post-TikTok future. The post AI Slop Spoofs Popular Sports Sites; News Faces Yet Another Pivot to Video appeared first on AdExchanger.
AI Slop Spoofs Popular Sports Sites; News Faces Yet Another Pivot to Video Read More »
Telcos and ad tech: the media world’s messiest on-again, off-again relationship. T-Mobile’s $600 million cash swoop for outdoor ad specialist Vistart is the latest reunion in this turbulent love story. Slated to close this spring pending approval, its ad tech’s first notable deal of the year arrives as outdoor advertising cements itself as the sector’s
Telcos in ad tech, haven’t we seen this movie before? Read More »
