Marketing

Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But as you set out, the roads are riddled with potholes, the signs are misleading, and the petrol stations are closed. Frustrating, isn’t it? Well, that’s how your customers often feel navigating the so-called “seamless” journeys… […]

Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all. During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their

Last week saw not one but two high-profile AI legal battles under the spotlight, with updates in separate copyright cases against Meta and OpenAI. Court documents unsealed in an AI copyright case against Meta raised new questions about the use of e-books from a book piracy site Library Genesis (LibGen). They also raise new questions

The sun rose on Jan. 20, and despite U.S. Congress’ ultimatum for ByeDance to sell TikTok or face a U.S. ban, TikTok is still alive and kicking. A last-minute lifeline from President-elect Donald Trump has left its fate dangling, not decided.  What’s next? A labyrinth of political wrangling that leaves skeptics wondering if TikTok’s future

There was a time, not too long ago, when CMOs started to sound a lot more political. They made statements about brand purpose. They pulled funding from fake news. They held advertiser boycotts — more than once. They were operating, it seemed during Donald Trump’s first presidency, from a position of power in which what

They say the only constant is change, and that couldn’t be more true of the 2025 national advertising marketplace, as the U.S. experiences a new administration that seems both familiar and uncertain, and as major platforms’ and publishers’ futures adopt new stances or hang in the balance.  Meantime, a mini-version of musical chairs has beset

Jan. 20 has arrived, and Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Neither a sale or a ban came to fruition. Instead, TikTok lives on, thanks to President-elect Donald Trump’s pledge to stall the federal crackdown on the app with an executive order.  He

TikTok is working after going dark for about 20 hours, although it cannot currently be downloaded by new users. 

As a brand, the social media platform TikTok has only existed for about seven or eight years. Yet during that short time, it’s completely taken over the minds of users, business owners, advertisers, and, most notably, elected officials. And now, despite generating billions of dollars in annual revenue, it might be on its way out.