Marketing

At the Super Bowl this weekend, brands found themselves in a high-stakes showdown to capture audiences’ attention with their adverts during the intervals. As always, the annual event was not just the pinnacle of American football, but a prime opportunity for companies to showcase their creativity and marketing prowess. Often the subject of hot debate,…

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemisms makes marketing for sports gambling a problem.  The post Getting Past “Non”; Unnamed Philly Team Wins Pro Football Championship appeared first on AdExchanger.

For marketers, the stakes of the Super Bowl are clear. It’s the one night of the year when people eagerly await the advertising with high expectations. It should be the venue where marketers find a grand or silly or audacious or inspiring — or whatever adjective fits — way to say the thing that they

Podcast orgs and publishers aren’t using videos of their audio shows to try to grow listenership. Well, they are trying to do that — but there’s not really a good way to measure if that strategy actually works well.  Instead, podcasters are framing their video production efforts as a way to attract incremental audiences, by

Barely two months into the year, and here we are with yet another expose on the cesspool of content that programmatic ads bankroll.  A decade into these recurring scandals, the reaction cycle is predictable: outrage, disbelief and a flood of finger-wagging — this time, even from U.S. senators.  Usually, this would be the part where

Subscribe: Apple Podcasts • Spotify Google’s long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant’s cookie phase-out plans still remain unclear. Seemingly, Google’s plan to ask Chrome users to opt in to cookie-based tracking is reflective of Apple’s App Tracking Transparency (ATT) move a few years back. Sure, marketers

Today’s marketers have plenty of experience navigating economic uncertainty. They’ve guided their brands through pandemics, elections and long stretches of economic uncertainty, and they’ve built up a playbook of responses and strategies as a result. That said, the last few weeks have forced many to dust off their playbooks as they figure out how to

As U.S. creators looked to diversify their online presences following the Jan. 19 TikTok outage, creators in the United Kingdom increased their posting activity in a bid to fill the potential void. In the week following the United States’ Jan. 19 TikTok outage — the seven days between Jan. 19 and Jan. 25 — video creators