Marketing

Can AI turn 5b creators into advertisers for your brand?

Deal curation captured the ad industry’s imagination last year. But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Critics say curation is nothing new. DSP data marketplaces have long enabled curated deals. Even on the sell side, SSPs have been curating private marketplaces (PMPs) for years.

House Judiciary Committee Chairman Jim Jordan recently initiated investigations into the World Federation of Advertisers, the Global Alliance for Responsible Media, advertisers and agency holding companies based on concerns that brands are not advertising on conservative social media platforms like X. Jordan has also opened an inquiry into the merger of Omnicom and IPG based

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump. The post What’s In Store For Data; Tick Tock On The Clock appeared first on AdExchanger.

Publishers had mixed feelings about how 2024 shook out for their companies and the media industry as a whole, and it looks like those feelings are going to continue on into 2025. In other words, publishers are optimistic about this year in some important ways, but there are also some things they don’t feel great

President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much. Ahead of yesterday’s inauguration, those in the media and tech sectors seemed to signal to President Trump that they were ready and willing to work with him, taking a different

Subscribe: Apple Podcasts • Spotify Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There’s been an uptick of interest in unconventional sports like pickleball, and women’s sports. Streaming platforms like

As virtual-world platforms such as Roblox and Fortnite attract the lion’s share of both users and advertising dollars, the Korean-owned app Zepeto has quietly staked its own claim to a corner of the metaverse. The metaverse might be a few hype cycles past — but gaming platforms have continued to expand the capabilities of their immersive,

By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands? Imagine seeing more seamless product placements across movies and TV shows that are more story-driven and adaptable to

TikTok is making a comeback in the US after going offline momentarily as it complied with the new divest-or-ban law, which went into effect on January 19th. However, there is a catch: Google and Apple have yet to restore TikTok – or any other ByteDance apps – to their app stores. A quick search for…