Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. The post New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers appeared first on AdExchanger.
New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers Read More »
Ty Steele told viewers of the Sacramento NBC affiliate KCRA his last day is September 19. He said “A new opportunity in news” prompted him to take a job outside of California. Steele anchors 4, 7 and 10 p.m. newscasts. “It’s with a heavy heart that I announce I will be leaving KCRA 3 on…
Ty Steele Leaving KCRA in Sacramento Read More »
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand. The post Roku Launches Its Own Self-Serve Ad Platform appeared first on AdExchanger.
Roku Launches Its Own Self-Serve Ad Platform Read More »
Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues at an impressive pace. But it’s not the loss of these tracking and measurement approaches that deserves the attention. Rather, our industry should be putting the focus on
The Digital Ecosystem Isn’t Crumbling – It’s Maturing Read More »
Alexander Payne, the Academy Award-winning director of The Holdovers and Sideways, reunited with his longtime collaborator, actor Paul Giamatti, for a campaign celebrating New York hospital Montefiore Einstein’s Advanced Lung Failure and Lung Transplant Program. Giamatti is known for playing curmudgeons in Payne’s films, but in this ad by independent creative agency Alto, he’s surrounded…
Montefiore Einstein Arranges a Sideways Reunion to Tell a Transplant Success Story Read More »
As a follow-up to its satirical “Ask Your Doctor” campaign, Missouri cannabis brand Show-Me Organics is taking another sharp-elbowed jab at Big Pharma, challenging company leaders to personally use the opioids they hype to American consumers. A documentary-style ad called “Taste Your Own Medicine” revolves around that dare, with the goal of advocating for cannabis…
Cannabis Brand Challenges Opioid Makers to Take Their Own Medicine Read More »
Unexpected brand collaborations literally have fans covered head to toe in 2024, whether it’s Lipton Ice Tea’s creamy yellow hat from its range with streetwear label Cruel Pancake or McDonald’s Hamburglar-themed Crocs. With the average American exposed to anywhere between 4,000 and 10,000 ads every day, it’s tough for brands to stand out. Enter weird…
Odd Couples: Why Unlikely Brand Collaborations Are Everywhere Read More »
“Narrative” is one of those words in the water right now. Politicians talk about “resetting the narrative” after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift…
3 Signs Your Brand Needs a New Narrative Read More »
On Memorial Day of 1934, 28-year-old Tom Carvel loaded his trailer with ice cream and dreamed of dollar signs. His plan was to sell scoops to New York motorists headed up into the country. But then Carvel got a flat in front of a pottery shop in Hartsdale, and he watched as his inventory–which he’d…
If You Love Carvel Ice Cream, Thank a Flat Tire Read More »
Google is bringing more AI ad tools to search results. Google is expanding AI-driven search ads to German, French, and Spanish languages in its AI search engine, AI Overview. Google said the new tool will help small and medium-sized businesses run ads in global markets. Google unveiled the update at digital marketing conference DMEXCO in…
Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns Read More »
