Marketing

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A

When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. Among the clues are five key signals that strongly suggest this move is just around the corner. Reddit’s recent hire from

When advertisers shift their media operations in-house, they usually do so with transparency and budget-slimming in mind. There’s not often much room left over for experimentation. That doesn’t have to be the case, though. U.S. paper company Georgia-Pacific, which manages its entire digital media budget in-house, is increasing its ad spending in streaming audio platforms,

From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address. The annual report — which includes all manner of innovations ranging from marketing analytics and programmatic advertising, to the future of AI — also analyzes how marketers can tackle ongoing challenges through such means

Although gaming is more popular than ever before, the in-game advertising market has failed to match the growth of the medium. Leaders in the space believe more cross-collaboration between in-game ad companies could help rectify the industry’s issues. Gaming — and in-game advertising — exploded in 2021 as COVID-locked consumers spent much more of their time and

This week’s Future of TV Briefing takes a visual look at the state of streaming ads. Data stream Olympics increase streaming watch time Fubo vs. Venu, animators v. AI, Byron Allen vs. bills and more Data stream The dog days of August are as good a time as any to step back and assess the

The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.