Marketing

For those still counting, there’s another retail media network to add to the list. Alongside real estate, airlines and banking, airport shops have joined the race. WHSmith, a retail chain that operates hundreds of stores in airports across the U.S., is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media […]

Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year. GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles — at least

On Inauguration Day, President Donald Trump signed a flurry of executive orders, including one aimed at the dismantling of government diversity, equity and inclusion initiatives. The move signals yet another step in the DE&I about-face and speaks to the shifting cultural landscape that marketers and advertisers are reckoning with now. In response, media buyers said

Netflix’s overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%. The post More Than Half Of Netflix Subscribers Now Sign Up For Ads appeared first on AdExchanger.

Gabriela Cendrzak, content writer, Zeropark, a Commerce Media Tech company In 2025, brands and retailers face a pivotal moment: the end of the generic ads and one-size-fits-all strategies era. Today’s consumers demand personalized, meaningful experiences that meet their needs and respect privacy. The brands thriving in this landscape will be those balancing creativity, technology and

Attention, data brokers: If you operated in California last year, you need to register with the California Privacy Protection Agency (CPPA) by the end of this month. Otherwise, you might get a nastygram from the CPPA and possibly hit with a $200 fine for each day you fail to register, as per California’s Delete Act,