The Wall Street Journal is no longer the only Dow Jones property to come to life for its traveling event franchise, the Journal House. This week, hosted congruently with the Singapore Grand Prix taking place Sept. 18-19, the Journal House featured the WSJ’s B2B sibling brands for the first time, including OPIS and Dow Jones […]
To receive our daily DMEXCO briefing over email, please subscribe here. For nearly two decades, ad execs have watched Google tighten its grip on ad dollars, moving from frustration to horror, and finally, to resigned apathy. It wasn’t just that Google was cutting them out — it was that Google was winning, untouchable and unchallenged. Every
DMEXCO Briefing: Google’s antitrust troubles spark uneasy schadenfreude Read More »
With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer. There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of
Is digital OOH winning over more political advertisers? Kind of Read More »
Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. Department of Justice’s efforts to bring Google to heel at trial for the second time this year are well underway in a Virginia courtroom where its $307 billion-per-year ad empire faces a
U.S. v. Google: Ad tech antitrust trial by numbers — so far Read More »
With more than 200 retail media networks (and counting) and finite media dollars, agency executives say a retail media reckoning may be on the horizon. Retail media networks (RMNs) have been touted as the industry’s latest silver bullet. But given that glut of competition, agency execs say they’re advising clients to be more calculated with
Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it’s closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky campaign where teenage fans age several decades between the start and finish of the snack. The brand, which hasn’t advertised…
Fruit by the Foot Plays Up its Lengthy Eating Time in Wacky Campaign Read More »
IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.
Key takeaways from the industry’s first in-store retail media standardizations Read More »
Paramount+ wants to give subscribers a reason to scream… again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection, which is back for its fourth year, is expanding to feature over 450 new originals, fan-favorite horror movies, and Halloween episodes from popular series. “Each…
Paramount+ Returns With Peak Screaming Collection to Scare Up Horror Demand Read More »
“Fit is a Feeling” is the brand’s first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
Bonobos goes back to basics in first campaign since bankruptcy buyout Read More »
The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.
Suntory juices up US canned cocktail launch with Japanese-style ad Read More »
