Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger data sets. The post Nielsen Touts New MRC Accreditation Ahead Of Upfronts appeared first on AdExchanger.
Nielsen Touts New MRC Accreditation Ahead Of Upfronts Read More »
An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & Marketing Association (DMA) reached out to Science Secretary Peter Kyle, advocating for charities to have the same email marketing freedoms as businesses. Previously, members of the public…
New marketing rule could bring £290m to charities Read More »
The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments.
Netflix’s next phase of advertising growth hinges on in-house ad tech Read More »
The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster and sticker sheet.
McDonald’s amplifies mobile app with Pokémon Happy Meal Read More »
Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around TikTok’s future.
Dunkin’ CMO on building a ‘cinematic universe’ to capture attention Read More »
What do toasters have in common with transparency and standards for online advertising? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide, on this week’s episode of AdExchanger Talks. The more you can trust companies to conform to a set of online advertising standards – the way you trust electronics companies to
A Standard-Bearer For Standards Read More »
The digital advertising industry loves a good metric. First came CPMs and click-through rates, then viewability scores, each promising to be the silver bullet that would finally make sense of our advertising spend. Yet here we are, still throwing billions into a black hole of nebulous metrics while CFOs demand more accountability. Agencies are getting
Outcomes-Based Performance Is The New Media Currency Read More »
Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs for charities. The post Google DV360 Returns Fire On CTV; A Search Policy Change Drains Charity Ads appeared first on AdExchanger.
Google DV360 Returns Fire On CTV; A Search Policy Change Drains Charity Ads Read More »
More advertisers are turning to Amazon’s ad tech as their mainstay for programmatic buying — not just for Amazon’s own media properties, but increasingly for ads across the wider web too. The reason, according to vp of Amazon Ads Kelly MacLean, is simple: “They’re now using Amazon DSP as their primary DSP.” While there’s no
Amazon’s DSP ambition: Becoming the first choice in programmatic Read More »
This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads. ‘Have you tried to watch streaming?’ Streaming watch time hits new highs Meta’s & YouTube’s TikTok creator charm offensives, Bluesky’s & X’s video updates and more ‘Have you tried to watch streaming?’
