Marketing

The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.

Most brick-and-mortar retail is blowing it. Amazon’s grocery and pharmacy businesses grew at unexpected rates, earning surprised callouts from investors last year. Meanwhile, membership-based chains like Sam’s Club and Costco are thriving, too. But those are the walled garden exceptions of the retail world. What about retail stores where people just walk in and shop?

Not Gambling On Media Procter & Gamble may be cooling its jets on paid media. Over the past few years, P&G has been testing its reach and frequency in an attempt to understand where it could spend less while reaching more people – and it learned a few things. “We’re now more clear on where that

President Donald Trump was sworn in for his second term earlier this month. During the inauguration ceremony, a coterie of Big Tech CEOs in prominent positions was prominently featured, and observers interpreted this as a bid to curry favor with the current occupant of the Oval Office.  Among their number was Alphabet CEO Sundar Pichai,

This week’s Media Briefing looks at how the TikTok ban impacted publishers’ onsite traffic and social referrals, as well as what companies like CNN, The Daily Mail and The Washington Post are doing with their short-form video efforts in light of the shutdown drama. Data shows the TikTok ban in the U.S. didn’t have much

Havas Media Network has kicked off the new year with an acquisition aimed at deepening its sports marketing expertise and diversifying its revenue base. The media arm of Havas struck a deal to acquire CA Sports, a specialist sponsorship agency based in Spain, and add it to its entertainment-focused Havas Play unit. It’s the first

Publishing businesses like the Lad Bible Group aren’t supposed to be thriving. They depend on ad dollars and platform traffic in an era where brands are skittish about news and platforms barely acknowledge publishers.  And yet, Lad Bible Group, known for its youth-focused content, is defying the odds. Its revenue has tripled in five years,

In spite of the weekend’s momentary TikTok shutdown, sales on TikTok Shop didn’t miss a beat. The hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately preceding the ban, as well as on