Marketing

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP announced today that it’s the first DSP to adopt the Tech Lab’s Data Transparency Labels. Yahoo’s endorsement could be just the thing to drive […]

It’s not easy for smaller or mid-size agencies to compete for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal “also creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency Kepler, on this week’s episode of AdExchanger Talks. What would be considered

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business. The post Trade Desk CEO Jeff Green On Growth, Google And Why He Bought Sincera appeared first on AdExchanger.

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the top 10 DSPs hadn’t as of August, according to a Jounce Media report, and it’s unclear what their current status is. Jounce

Things aren’t going well for Hollywood. Plus, Nielsen is finally ripping off the Band-Aid. The post Can Hollywood Bounce Back?; Nielsen Is Done With Panel-Only Ratings appeared first on AdExchanger.

The state of corporate America’s diversity, equity and inclusion (DE&I) policies continue to be under a magnifying glass — with all eyes watching to see if a flame will spark from the heat.  In recent weeks, major brands like Target, Walmart, Amazon, McDonald’s and Meta, have rolled back DE&I policies. It’s unclear whether they’re publicly

The IAB Annual Leadership Meeting closes today, hosted in Palm Springs, Calif., and featuring more than 1,200 high-profile industry leaders, including “marketing game-changers,” according to its promotional material.  Justifying the admittance fee, which can cost anywhere up to $5,000, notable speakers, including filmmaker Edward Norton and Academy Award-winning director Ron Howard, helped add some glamor

Publishing executives from Forbes, Dotdash Meredith, BuzzFeed and other companies detail how they’re using AI in 2025, from how they’re building AI tools and using them internally and externally, to the guardrails they have in place and the future of AI.Read Digiday’s report on how marketers are using AI. Introduction Over the past year, publishers