Marketing

This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape. Q&A Nielsen’s January 2025 Gauge report YouTube’s farm league for streaming shows, ESPN’s F1 exit and more Q&A This year’s TV and streaming advertising upfront market is — somehow — […]

Much has been written in the last year about how principal media has grown in use among major holding company agencies — and how little clients seem to know about the practice. Even though it’s been going on for years, the topic has grabbed headlines as it has had a significant role in profit generation

It’s been a month since President Trump signed an executive order targeting diversity, equity and inclusion policies, seemingly sending the backlash toward DEI into hyperdrive. Professionals across the board are feeling the ripple effects. Multicultural marketing agencies braced for shrinking diversity budgets. Black-owned brands were caught in the crosshairs of retooled retailer DEI policies. Diverse

With ever-evolving technology, an increasingly fragmented media landscape, rapidly changing consumer behaviour and a multitude of other challenges, marketing just doesn’t seem to get any easier.  And, of course, there’s the risk of data overload and privacy concerns. Marketing teams have access to vast amounts of data – more than ever before – but effectively…

Nate Carter, vice president global sales, Dun & Bradstreet Ad spending in retail media continues to exceed expectations, representing one of the fastest-growing media opportunities on record. However, continued growth and maturation in this space aren’t a given. It will take a dedicated focus among retail media networks and their advertisers to overcome data challenges

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation. The post CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding appeared first on AdExchanger.

At a time when consumers are demanding more personalised, seamless and responsive interactions with the brands they love, Artificial Intelligence (AI) is becoming an important cornerstone of the marketing industry.  However, as the capabilities and uses of the technology expand, so do concerns about its ethical implications.  The transformative power of AI is undeniable, whether…

In an exclusive interview ahead of the Digital Marketing World Forum (DMWF), Ritza Trivedi, marketing director, APAC at multinational publishing and education company, Pearson, shares profound insights on how AI-driven personalisation is reshaping marketing strategies in the education sector. With more than 16 years of marketing experience and a track record of digital innovation, including…