Marketing

According to Emarketer, global ad spending surpassed $1 trillion for the first time ever last year, growing at a rate of 9.5%. That growth is expected to continue in 2025, with digital platforms capturing 72.9% of total ad revenues this year, rising to 76.8% by 2029. The ROI on digital marketing efforts continues to justify

If an alternative identifier is present in the bidstream, and no one transacts on it, does it make a sound? The availability of alt IDs in open auctions has steadily increased, but demand has yet to catch up with supply. “A lot of DSPs are listening, but not decisioning on the back of open IDs

With thanks to Bill Grosso, CEO, Game Data Pros Experimentation has been proven to offer unrivaled insights into marketing effectiveness, but it remains underused. More on that here. But what can organizations do to successfully integrate experimentation into their measurement frameworks?  Build the right team and secure executive buy-in The foundation of successful experimentation begins

AirBNB starting an ad service business is “not a matter of if; it’s a matter of when.”  Plus, Walmart is winning. The post Airbnb Ads, Going To Be A Thing Someday; CapEx Is More Than Marginal appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify The house built around diversity, equity and inclusion is coming apart brick by brick. Since last summer, brands, retailers, holding companies and, most recently the federal government, have been dismantling (or retooling) DEI initiatives, many of which were built up after the murder of George Floyd and subsequent Black Lives

Even with the third-party cookie still kicking, the digital ad market has become overrun with various identifiers. That can create its own kind of identity crisis without a way to connect those disparate IDs. But there is a way. It’s called identity resolution, which may be the industry’s most plainly named jargon. As the name

The backlash to diversity, equity and inclusion seems to have reached a fever pitch after President Donald Trump signed an executive order on Jan. 22 taking aim at DE&I programs on a federal level. It’s the latest indication that “DE&I” is now seen as the word “woke,” a politicized phrase that has marketers hesitant to

It’s funny how much social media marketing matters. You never think people would wax poetic about the supposed death of a brand mascot — and yet that’s exactly what’s happened with Duo the Duolingo Owl last week. The “unhinged content” strategy that Duolingo employed made Duo more than another brand mascot. Rather, the bird was