Marketing

As content creators continue to accrue fame and influence, marketers have learned that they are not beholden to traditional brand safety considerations. In the current landscape of online content creation, AMP is one of the hottest names in the game. The creator collective, whose name stands for Any Means Possible, includes popular influencers Kai Cenat, […]

Subscribe: Apple Podcasts • Spotify Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasn’t happened and seems unlikely to happen anytime soon. And it certainly won’t happen until sometime after Google introduces its user choice mechanism in Chrome for people to allow or block third-party

In recent years, ad agencies have embraced the AI narrative to demonstrate continued relevancy, as such disruptive technologies threaten their historic value proposition: manpower.    Now, AI startups — helmed by agency alums and former execs from Big Tech — are starting to enter the fray with further competition in the promise of “AI agents,” and

When California and 19 other states passed their own data privacy laws, the predominant focus was to protect consumers from overzealous marketers hoovering up and misusing their data. But now people are also concerned about how data might be misappropriated by foreign hackers or state actors, which adds another layer of urgency – and complexity

AlmapBBDO veteran Luiz Sanches joins the CPG giant, which no longer has a traditional CMO role and recently reorganized its agency roster.