Marketing

Anyone waiting for Google to drop a game-changing cookie update can go ahead and breathe — its not coming with this one. If anything, the latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers — par for […]

This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards. ‘Tsunami of supply’ Trump’s TikTok deal talks, CNN’s digital pivot, Nielsen’s MRC accreditation and more ‘Tsunami of supply’ The Interactive Advertising Bureau’s Annual Leadership Meeting this

Amazon Prime Video’s ad business celebrates its first birthday today. Over the course of 12 months, it’s fine-tuned a pitch to buyers and brands to put the case for their investment beyond argument — and in doing so, overtaken streaming rivals and ensconced itself on brands’ media plans, while padding the margins of Amazon’s already formidable

Despite the market disruption wrought by the technical feats of China-based DeepSeek’s new R1 large language model, privacy experts warn companies shouldn’t be too quick to dive in head-first. However, market opinion is split already. Some privacy experts, marketers and tech execs are advocating for more testing and better guardrails before companies adopt DeepSeek’s latest

While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their creator campaigns moving forward. Now even as marketers warily resume their influencer marketing spending, agencies feel pressured to put more emphasis on creators’ multi-platform presence and flexibility in their advertiser

This article was first published by Digiday sibling WorkLife Despite President Trump’s order this week that federal employees working from home get back to their desks, the battle over remote work is far from over. New data reveals a workplace revolution that’s still going strong in many sectors, even as some companies slam their office doors shut.

IAB Tech Lab’s job basically boils down to taking digital advertising and media practices, products and toolsets and making them mass-production ready. And in 2025, the organization will be doing that at a larger scale and with an emphasis on connected TV advertising and moving programmatic ad practices out of the browser. This year IAB

This year’s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses of technology like AI and automation, these entries set a new standard. Brand partnerships emerged as a driving force, unlocking new markets and opportunities, while compelling storytelling proved essential in

As companies navigate a highly competitive landscape defined by rising customer expectations and the rapid evolution of AI-powered technologies, new data from Contentsquare’s 2025 Digital Experience Benchmarks released today suggests that turning traffic into conversions is a growing challenge across industries.   The report, which analysed 2024 online experience data, found brands spent 13.2% more on…

The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be transformative. PwC predicts AI will add $15.7 trillion to global GDP by 2030, a 14% boost to the world economy. Goldman Sachs projects $200 billion in AI investment in 2025 alone. But many companies make a