The annual Intel Extreme Masters Counter-Strike 2 tournament in August drew a sold-out crowd of 13,000 people to the Lanxess Arena in Cologne, Germany, and broke its previous viewership record of 700,000 with more than 1 million people watching the games from home. Much like a conventional sporting event, the attentive audience was also exposed…
Amid Esports Boom, Legacy Brands Like Unilever Enter the Games Read More »
Nick Saban isn’t a cranky, wisened college football coach; he just plays one in Vrbo ads. More than a year after stepping away from the University of Alabama and a career that spanned nearly half a century, Saban kicks off the 2024 college football season by turning a sports marketing caricature of his on-field and…
How College Football, Deion Sanders and a Duck Made Nick Saban a Vrbo Ad Star Read More »
Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.
KFC names new US CMO to bolster turnaround efforts Read More »
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
Dove, Venus Williams support teen girls in sports with tennis-inspired soap Read More »
The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.
What marketers must do to get retail media measurement right Read More »
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
Chili’s CMO on brand’s winning value message and evolving data strategy Read More »
Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray. But when a publisher is engaged in obviously illegal activity like piracy – and going to great lengths to hide it from programmatic advertisers – then the decision becomes black and white. Ad fraud detection
How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites Read More »
The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment. On this week’s podcast the ad tech nerds at AdExchanger serve up our analysis
Google’s Header Bidding Countermeasures Go On Trial Read More »
2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital annually, have raised nearly $360 million so far this year, putting it on track to be the industry’s slowest year in over a decade, per Crunchbase data. That slowdown is due to market saturation, heightened…
5 Adtech VCs Reveal What They’re Looking For and What They Avoid Read More »
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past month alone, there was a major Google Search ranking bug, a calamitous data breach involving Google Ads and Google Merchant Center and outages across Google Ads,
Google Ads, Analytics And Merchant Center Are Glitching Out Of Control. Here’s Why Read More »
