Marketing

In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV services, online video and linear TV.  Research shows that U.S. consumers spend nearly seven hours a day watching video, including digital video and traditional TV. Not only are consumers engaging with video at […]

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that first-party data comes in the form of an email. For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company’s email marketing, said

According to TikTok, 23% of users search for something within 30 seconds of opening the app. 

At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad tech with the rise of AI. Advertisers and ad tech partners alike are overwhelmed with AI opportunities, eager to implement it in meaningful ways. But when seemingly everything is powered by AI, how can you

Ryan Seacrest’s first week as host of Wheel of Fortune pulled in a lot of curious viewers–who then seemed to stick around past his debut episode. (THR / Live Feed)

Despite how it looks, X claims to be a community safe zone — and a prime advertising playground — according to its latest transparency report. No surprises there. The platform has been beating this drum ever since Elon Musk’s controversial takeover nearly two years ago. But what stands out this time is the medium through

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are cost-effective, straightforward and reliable, if done right. Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs). Unlike traditional matched market testing, this modern approach involves

Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic. The post Google Begins Its Defense; WhatsApp Is The New Publisher Traffic Source appeared first on AdExchanger.