Marketing

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as a buyer,” […]

It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Friday The Black Friday shopping data reports are in, and the results are big.  Shopify merchants cleared $5 billion on Friday, a record-breaking day, touted CEO Tobi Lutke.  In 2020, which was a massive and crazy season for ecommerce shopping overall, Shopify

As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025.

The organizers behind futuristic golf tournament Tomorrow’s Golf League (TGL) believe they can reach a generation of golfers that don’t play, or watch, the sport in the same way their predecessors did. TGL, whose backers include golfers Tiger Woods and Rory McElroy, is a simulator golf tournament. Six teams of four golfers will compete over

Shopify stores are beginning to show up across Roblox — and some of their operators are already reporting a significant boost in sales as a result. After dipping its toes into e-commerce via early beta tests with sellers such as Walmart and Fandango, Roblox announced an official e-commerce partnership with Shopify at September’s Roblox Developers Conference.

As 2024 comes to a close, the gaming divisions of the agency holding companies are reporting that this was their biggest year yet. The secret behind much of this growth? Roblox. As gaming evolved from an experimental area to a standard portion of brands’ media planning in recent years, agency holding companies responded by spinning

The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids to use AI tools and solutions to distinguish themselves in a crowded marketplace, brand practitioners and industry experts are skeptical