Marketing

Picture this: There’s a mom sitting on a park bench. It’s a sunny day, and she’s watching her kids play ball on the grass. She takes a quick look around to confirm no one’s watching her. Then, when she’s sure she’s not being observed, she takes out of her bag … a GoGo squeeZ pouch […]

North Carolina Republican Lt. Gov. Mark Robinson sued CNN Tuesday over its recent report that he made explicit racial and sexual posts on a pornography website’s message board, calling the reporting reckless and defamatory. (AP) The report said that in posts on a porn site called Nude Africa, Robinson, who is running as a social…

Political journalist Ryan Lizza accused his ex-fiancee, acclaimed magazine writer Olivia Nuzzi, of “catastrophically reckless behavior” in a yearlong affair with Robert F. Kennedy Jr. that led to the journalists’ breakup this summer, according to new court filings in an ongoing dispute between Lizza and Nuzzi. (CNN) Kennedy told Nuzzi–his alleged “paramour,” 39 years his…

In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but the reality of Google’s ad tech business – and its future – is far more complex and evolutionary. The courtroom drama is drawing attention away from the real changes already reshaping the industry. These shifts

Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us? The post Women’s Health Still Gives Platforms The Ick; The Missing Shortlink appeared first on AdExchanger.

The WNBA’s 2024 season may be coming to a close, but the league’s breakthrough year will have a lasting commercial impact. It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. The latter has signed up

The Fall 2024 Digiday Media Buying Summit kicked off on Tuesday in Palm Springs, Calif., with a leading independent media agency CEO heralding the need for reintegration across many facets of the industry, followed by some guidance on how to better understand CMOs, to a serious discussion on the challenges for advertisers during these last

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns. That said, some are unwilling to be first movers until these tools are proven

The fall conference season in New York City is underway, and hot on the heels of Advertising Week came Prebid Summit, a one-day gathering where independent ad tech players shared their thoughts on the day’s pressing issues: change, change and more change. The connective tissue in almost every conversation (both public and private) was grappling