Marketing

This story was first published by Digiday sibling WorkLife The ability to work remotely was the most requested workplace accommodation last year, according to a survey from AbsenceSoft, a platform for leave of absence and accommodations management, which included responses from 2,400 HR leaders and employees. It comes as more major companies shift away from […]

The search advertising landscape is poised to undergo a seismic shift this year, driven by the rise of AI-powered search platforms like Perplexity AI and search ads on social platforms like TikTok. And those are just the platforms with confirmed ad units.  Meanwhile, the industry has been whispering about search ads cropping up on Reddit

Publishers that want to experiment with using generative AI technology to build products and features like creating chatbots and analyzing data have to evaluate which large language models best fit the bill.  And it turns out that one of the biggest factors in these evaluations is how easy it is to integrate an LLM into

Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta. “It’s kind of hard for me to imagine that a decade or more from now, all glasses aren’t going to basically be AI glasses,” Meta

Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a few are worthy of swiping right. To find your perfect match, look for a partner who checks all the right boxes. Here’s your guide to finding the one: Identity resolution starts with

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.

Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how advertising leads to conversion with less privacy risk to users. Unfortunately, while PPA appears to solve an interesting math problem, if applied to real-world advertising, it will increase privacy risks for

Privacy Prognostications The first week of the new Trump administration was full of whiplash moments. At the IAB Annual Leadership Meeting in Palm Springs, AdExchanger got the TL;DR from IAB CEO David Cohen about what all these changes might mean for the IAB’s lobbying efforts on the Hill, including a seven-year odyssey in pursuit of