Marketing

Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional platforms, these advancements have created exponential value and performance for brands. The growth in performance media has also created a significant increase in the number of campaigns, and […]

Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials. The post Don’t Curate The Player, Curate The Game; How Google Wins By Delay appeared first on AdExchanger.

For as disruptive as financial technology companies have been in the banking industry, it seems they’re not immune to the mounting pressure to stand out in an increasingly crowded marketplace. Fintech brands PayPal, Klarna and Chime have all spent the last few months ramping up their brand awareness efforts, enlisting high-profile celebrities and launching brand

At the 2024 Meta Connect developer conference yesterday, CEO Mark Zuckerberg and other executives debuted a number of new products and features to power the giant platform’s vision for AI, mixed reality and online content. Here’s a look at what the company showcased during its annual keynote. Quest 3S mixed reality headset Zuckerberg unveiled the

After a summer marked by record-breaking prize pools and viewership, esports industry leaders are projecting confidence going into 2025. But while money might be flowing into esports once again, it remains plagued by the same old existential challenges, including its continued reliance on brand partnerships and outside investment to stay afloat. The esports industry appears

Attend DPS? Have thoughts on the DOJ antitrust trial against Google? Please consider taking our brief survey.  Overheard at DPS Publishers did not mince words about Google when they gathered during the Digiday Publishing Summit’s town hall on Monday. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading

A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there’s hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger’s Programmatic I/O conference in New York City this week. The post Programmatic I/O: How Programmatic