Marketing

Content creators’ side businesses are feeling the heat of the Trump tariffs. Many creators bolster their advertising and brand partnership income by selling goods and products that are relevant to their niche or audience. These businesses often rely on foreign materials or manufacturing to stay afloat — and thus the Donald Trump administration’s tariffs, which impose […]

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommece and advertising system at the

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment. The post The Trade Desk Miss That Shook Ad Tech appeared first on AdExchanger.

A new spot, which debuted at the 50th anniversary special for “SNL,” sees the Unilever brand experiment beyond purpose-driven marketing.

This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities. While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting. In 2024 and 2025,

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean room architecture is enabling a deeper level of measurement and insights, which is moving us toward something much better than ever before. Next-gen