Marketing

Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for. The post Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Brothers From Another Mother appeared first on AdExchanger.

Fiat is taking luxury car-branded apartment complexes to the next level. Plus, the new FCC Chair is launching an investigation into NPR and PBS. The post A New Kind Of Car Lease; They’ll Never Stop Coming For Sesame Street appeared first on AdExchanger.

LinkedIn’s ongoing efforts to woo video creators paid off in the past few months, according to new figures shared by the company. Short-form video is the fastest-growing content category on LinkedIn. As of this week, total video viewership on the platform has increased by 36 percent year-over-year for the period between Oct. 30, 2024, and

The pendulum is starting to swing back to brand and a rethink of the traditional CMO-based marketing model.  Marketing organizations within major brands are recognizing the damage they can do to their brands if they focus too much on performance marketing and too little on brand marketing. Marketers, agency execs and consultants said there’s a

Publishers taking charge of programmatic has always been a mirage — enticing but elusive. In 2025, though, that mirage feels a little closer, a little more real. While full control may still be a long shot, a growing number of publishers are starting to take a firmer grip on the programmatic reins — if they’re willing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The theme of optimism in marketing continues: Marketers said they’re coming off a successful year in 2024, they expect to have bigger budgets to spend in 2025, and now they see advertisers spending more this year. This is a

Advertisers have long told themselves that brand safety is something they control. But with Meta rolling back its content moderation rules — narrowing the gap between brands and whether chaos goes viral — it’s clear that control was always a myth. Platforms make the rules, rewrite them at will, and expect advertisers to fall in line.

Criteo expects 2025 to be a pivotal year for its retail media business. The end-to-end commerce media platform has already made a major change this year by hiring a new CEO in Michael Komasinski, Dentsu’s former CEO of the Americas. According to Criteo CRO and President of Retail Media Brian Gleason, Komasinski’s experience leading a