Marketing

The art of negotiating AI deals, according to Time COO Mark Howard

About a dozen deals have come across Mark Howard’s desk this year, and as Time’s chief operating officer, he’s had a unique role in participating in the negotiations with this ever-growing crop of companies. Since the beginning of 2024, Time has struck deals with six artificial intelligence technology companies, including OpenAI, Perplexity and ProRata.ai, and […]

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AI Briefing: FTC cracks down on deceptive marketing tactics, fake reviews

Next month, the Federal Trade Commission’s new rules on fake reviews will take effect as part of a crackdown on misleading marketing and tainted testimonials from both humans and AI models.  The rules come as part of the FTC’s broader actions against companies related to AI. Earlier this week, the agency made a separate move

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As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity

Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet. It’s not that there’s anything fundamentally wrong with this type of advertising; they just want to see more clarity on what Spiegel actually means.  The only insight they have

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Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial

Google is resting its defense in the online advertising giant’s second antitrust battle with the U.S. Department of Justice in a 12-month window — it lost its first case — in which a judge ruled that its search operations were monopolistic. Related Insights Google on Trial DOJ vs. Google: The arguments for and against the

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Microsoft Word functionality in your web app: A developer’s guide

Being able to create, edit, and share documents is a common need for many web applications in this digital age. Microsoft Word has come to define word processing software, and any web-based editor worth its salt will look to implement equivalent functionality. As a developer, you can make a strong business case to enrich the…

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