Marketing

Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an “intense” year ahead and address recent controversial moves, as well as to lash out against events like Thursday’s consistently being leaked. Business Insider reviewed a recording of the meeting, during which Zuckerberg said of…

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into where the industry is headed. 

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, events and challenges.

Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos.

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.

The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the…