Marketing

If there was any doubt left, Amazon’s latest pitch to U.K. advertisers clears it up: Video is where the company is steering ad dollars, and that’s not shifting anytime soon. The message came through loud and clear at its upfront presentation tonight (Oct. 2), where Amazon put Prime Video’s reach front and center. For the

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat.

Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of articles. The new solution, called Moments by Outbrain, is currently in beta. Axel Springer and Fortune are

Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution and a related analytics dashboard available for general use. The solution, announced on Wednesday, measures attention for traditional OOH inventory, such as static billboards, as well as

Triyit, a marketing technology platform based in Glasgow, UK, has raised £1.1 million in growth investment as it prepares for considerable international development. The company connects fast-moving consumer goods (FMCG) brands with targeted consumers. It plans to expand globally with the goal of tenfolding its present seven-figure sales in the next two to three years.…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise And Dream Brian Krebs, the publisher of Krebs on Security, has a wild tale to tell. It involves high-profile hackers and internet criminals – with some reality TV and social media crypto influencers used as bait – plus a bunch of crooked

This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders from brands like Bayer, Mondelez and Clinique spoke about how they