Marketing

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.

The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content.

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later.

Combining agency experience with in-house expertise for the best of both worlds.

64% of consumers change all or some service providers after moving or purchasing a home.

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps – their ads are running against. But most programmers aren’t giving ground, so some agencies are starting to create their own methods to get more transparency into their CTV buys. Indie shop Rain the

Curation is amazing – for SSPs.  It shifts power from buyers to sellers. Rather than DSPs and DMPs defining value through audience targeting – turning the open internet into a commodity – curation lets SSPs control media spend. Their closer, higher-fidelity view of publishers helps ensure ads align with quality content and relevant audiences. So,

YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook? The post YouTube’s Lite Bulb Idea; Facebook Gets Back To Its Roots appeared first on AdExchanger.