Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.
‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies Read More »
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
How Corona found success with YouTube Shorts Read More »
Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its community. Four Walls is launching a promotional merchandise line today emblazoned with rose imagery inspired by one of the brand’s fans, Emberlin Leja, who wrote to the company to share the story of
How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign Read More »
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the openRTB spec that ruffled feathers at the IAB Tech Lab. The post The US v. Google Witnesses Have Spoken – Now What? appeared first on AdExchanger.
The US v. Google Witnesses Have Spoken – Now What? Read More »
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising strategies. I’ve closely followed the Department of Justice’s (DOJ’s) current case targeting Google’s digital display-ads business and calling for the company’s breakup – and I’m worried by the
Breaking Up Google Could Hurt Small Businesses Read More »
The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal. The post Is TTD The New Goliath?; Amazon Adds More Ads appeared first on AdExchanger.
Is TTD The New Goliath?; Amazon Adds More Ads Read More »
As Nike charts its comeback, the activewear apparel behemoth is looking to its offerings for runners — and the group’s reception of said offerings — as a bellwether for success. “We are especially encouraged by the momentum building in our running offense,” Matthew Friend, evp and chief financial officer of Nike, said during the company’s
Two of agency network Plus Company’s agencies are joining to expand their influencer marketing offerings this month, Digiday has learned. Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that combines brand building with performance marketing. Performfluence is offered by both firms through its digital
Plus Company agencies combine forces on a new influencer marketing model Read More »
Having cut creator and influencer partnerships with most of the major platforms over the last year, Omnicom Media Group has aligned with Snap — while generating research that shows Snap creators have a strong likability factor that could resonate well with clients. Omnicom Media Group’s no-longer-so-new-but-new-in-name influencer marketing agency Creo is partnering with Snapchat’s Snap
Omnicom Media Group strikes partnership with Snap for creator collaboration Read More »
This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows. AI-assisted ad ops Microsoft pays publishers, publishers put up paywalls and more AI-assisted ad ops Preparing a media plan in response to an advertiser’s proposal request takes time, takes thought and — given the stakes involved
