Marketing

The BBC is planning to cut up to 115 editorial and production jobs in the Nations and Regions. (Press Gazette)

The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance. But Google hasn’t shared a concrete timeline for GAID deprecation, and so mobile marketers are under pressure to get acclimated to the Android Privacy

Wonderful, the world’s largest purveyor of pistachios and packaged nuts, hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs. Tagline: “Pistachi-on-the-go.” As the category incumbent, with in-store bins and displays

Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising.  This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves.

The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year. The post Let The Great Unbundling Begin; Why Amazon Won At The Upfronts appeared first on AdExchanger.

This story was originally published on sister site, WorkLife. More employers want to add office space after shedding it during the pandemic and the yearslong transition to hybrid work, according to a new survey from real estate firm CBRE of 225 companies with offices in the U.S., Canada and Latin America. Last year just 20%

Summer in review Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for publishers.  Between Google’s decision to no deprecate third-party cookies after all and AI technology companies waving around big fat checks in exchange for access to publishers’ content,

The AI arms race continues as social platforms have spent the last few months releasing generative AI-powered creative tools to (theoretically) allow marketers to move faster to generate ad copy and images. Reddit, TikTok, Meta and Snap have all created such tools as social media platforms that focus on expanding the ways marketers can use