Marketing

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app advertising (IAA) spend from non-gaming advertisers, but we’re about to see the flood gates opened by a major tech innovation: modern machine learning (ML) algorithms that turbocharge […]

For publishers, digital advertising is a lot like playing craps, says Justin Wohl, VP of strategy at publisher tech platform Aditude. Just like at the craps table, the programmatic ecosystem is filled with noise from hangers-on shouting suggestions for new, risky bets publishers should take, Wohl says, on this week’s episode of AdExchanger Talks. But

Amazon is still lowering its Prime Video ad rates across the board. Plus, there are disadvantages to being a big tech giant. The post Amazon’s Discount CTV; Will The Upfronts Ever End? appeared first on AdExchanger.

In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target, have increasingly started trying to monetize their creator networks and affiliate programs, according to six agency retail media executives Digiday spoke with for this piece. RMN execs see those monetization efforts as a play to

Today (Feb. 25) marks the half-way point of the 75-day extension TikTok was afforded by President Trump. While a lot’s happened over the past month, the entertainment platform still doesn’t seem any closer to knowing its fate in the U.S. Which is why Digiday has checked in on the platform to see exactly where it’s

Marketers have begun to turn back toward brand-building strategies in recent months. But that doesn’t mean they’re totally abandoning the ideas underpinning performance marketing. One sign that’s the case is the rise of alt-measurement companies like System1, iSpot and EDO, each of which offers solutions that promise to help marketers track the impact of brand

Subscribe: Apple Podcasts • Spotify In January, the U.S. Federal Trade Commission finalized an updated version of the Children’s Online Privacy Protection Act. And for as much attention as the update may have received, it probably merits more. “It is a big deal. And I think because there’s been so much other activity in the

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Despite all the fragmentation in the space, despite the political uncertainty, despite the inconsistent and ever-changing algorithms, social media remains an irreplaceable piece of brands’ and retailers’ marketing strategies. And within those strategies, Meta’s Facebook and Instagram platforms remain

Two years after YouTube launched the YouTube Shorts revenue share program in February 2023, creators are finding that their payouts for short-form content are still dwarfed by the ad revenue they can glean from long-form videos. Six creators who have traditionally focused on long-form content told Digiday that their RPMs (revenue earned per 1,000 views)

The marketing playbook continues to be rewritten. In an increasingly fragmented cultural landscape, that reevaluation is coming to celebrity partnerships which has marketers rethinking who they partner with and how. Take Nike’s new partnership with Kim Kardashian, on a new women’s activewear brand called NikeSkims. The New York Times’ likened it to that of Michael