Marketing

CMOs eager for a bigger seat at the boardroom table might finally get their wish. Companies are relearning that while brands take years to build, they can unravel in an instant — just ask Nike. Once the gold standard, Nike’s status is looking shaky thanks to its overzealous push into direct-to-consumer (courtesy of eBay alum […]

Like many other businesses, Unilever wants to get its brands in front of more gamers — but the consumer goods company is still taking a measured approach as it determines just how much gaming could actually impact its bottom line. The way Unilever talks about its gaming efforts says it all. The company has tripled its

Brands are being forced to reconsider their reliance on third-party cookies. With the transition to a cookieless future, marketers confront new difficulties and opportunities. Is this transformation merely about adopting new tools, or does it signal a deeper strategic shift in how companies engage with their audiences? Aside from the technical challenges, there is the…

Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads, not for ad block recovery. The post Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail appeared first on AdExchanger.

The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media planning and creative based on the generation you’re targeting. Our recent survey of 1,000 US consumers revealed their spending habits, shopping timelines and purchasing preferences by generation. Here are the five biggest trends that the