Marketing

Podcast subscription businesses are maturing. As podcasters continue to develop this revenue stream, they face a challenge that publishers have grappled with for years: churn. It was a topic that came up at last week’s On Air Fest podcast business summit. More podcast subscription offerings are hitting annual milestones, meaning more data is coming in, […]

Away from headlines discussing the fissures between government and Big Tech, particularly those with a trans-Atlantic bent, representatives of the digital ad industry are attempting to woo policymakers by underlining their economic impact on the region. Google is poised to face fresh charges, this time for breaching the EU’s Digital Markets Act. The news comes hot on

Commerce media is having a moment — and with a market expected to exceed $112 billion in 2025, according to the Winterberry Group, it’s easy to see why. But people keep mixing up retail media and connected commerce, casually swapping one buzzword for the other. They share some DNA, but conflating them is like mistaking

Liner, a South Korean AI search engine, has been testing ads in the U.S. and Europe using a traditional cost-per-click model. But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable. The company is currently testing three formats: ads that show up above and below

AI marketing strategy has transformed from a speculative experiment into a critical business driver, with companies now seeking measurable ROI rather than simply testing capabilities, revealed HubSpot’s senior marketing director APAC, Kat Warboys, at the recent Digital Marketing World Forum (DMWF). In her session “From Hype to Reality: AI’s Evolution from Buzzword to Growth Essential,”…

There’s been no shortage of headlines in the last year detailing how X (formerly Twitter), under current owner Elon Musk and CEO Linda Yaccarino, has had a fraught relationship with the advertising industry — sometimes resulting in legal swings taken at some of its players.  Market research firm Forrester on Tuesday issued guidance to its

Tina Iannacchino, vp of publisher partnerships, North America, Seedtag As consumers shift from traditional cable to on-demand streaming services, advertisers can reach and engage targeted audiences more effectively than previously possible. However, the challenges of disparate log-level data and inconsistent data-sharing practices have stymied the potential of CTV. To fully unlock the power of CTV,

Forget ramping up. Maybe it’s time for the online advertising industry to ramp down. That’s the idea behind InfoSum’s guerrilla marketing campaign, which launched this week to coincide with LiveRamp’s annual RampUp conference, held this year at the Marriott Marquis in San Francisco. The campaign, which includes out-of-home activations, is targeted at the more than 2,000 marketing