Marketing

Fresh off a win of several chunks of Adobe’s marketing and tech needs — which it shared with Dentsu’s creative arm — agency holding company Stagwell can thank, in some ways, its digital transformation arm, made up in part by the Code and Theory Network. (For the purposes of this briefing, let’s refer to the […]

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns. The post This Platform Will Let Anyone Buy Political Ads appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Revenue “Sharing” appeared first on AdExchanger.

TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now outpaces demand. The post TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand? appeared first on AdExchanger.

This week has brought another flurry of AI-related ad news as major players like Microsoft and Google, and even social platform Pinterest roll out more ways for advertisers to create and buy ads across social, search and chatbots. On Tuesday, Pinterest debuted new ways for advertisers to use generative AI to generate ad creative and

It seems the debate over branding versus performance, which has picked up in volume since it became clear the pandemic’s effect on consumers wasn’t as long lasting as once thought, is settling into the conclusion that it’s branding and performance. The latest example of this melding of upper-funnel and lower-funnel marketing lies with independent performance

This year’s Advertising Week will kick off on Monday in Manhattan. To get ahead of the event, here’s what Digiday predicts will be in and out at the conference. In Holdcos talking up creativity Out Holdcos talking up AI Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing

As major sports brands step up their presences inside virtual worlds, some observers believe that live sports could help push internet users into the metaverse. Following the salad days of 2021 and 2022, the hype surrounding the idea of the metaverse has returned to earth. Years after some individuals spent millions of dollars on non-fungible