Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually! The post The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks appeared first on AdExchanger.
The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks Read More »
The latest earnings cycle in ad tech and digital media was effectively telegraphed before a single quarterly call began. Liftoff Mobile’s decision to postpone its planned initial public offering on the Nasdaq crystallized a shift in Wall Street’s mindset: it won’t reward growth at any cost, particularly when it comes with heavy AI investment. Related
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Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how AI agents and programmatic advertising should intersect. On one side, there’s the Ad Context Protocol, which aims to create new
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown Read More »
Subscribe: Apple Podcasts • Spotify The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. last Monday. Here’s what we know so far: Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future
ChatGPT enters the ad game. Now what? Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Revenues fell short of expectations for marketers in 2025, but they’ll be working with bigger budgets in 2026 — much of which they’ll put toward brand marketing. This is a member-exclusive article from Digiday. Continue reading it on digiday.com
If ChatGPT’s move into advertising is to become a durable feature of its business rather than a short-term experiment, much will hinge on whether those ads can prove they drive real outcomes, not just impressions. Target wants to be among the first to find out. The retailer is one of the first wave of brands
After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and bundles, and product expansion. Digiday analyzed the subscription and paid reader revenue trends among major news publishers that have publicly shared these numbers, including The New York Times, The
Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either. AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents. Plus, as the volume of non-human agents visiting web pages
WTF is Markdown for AI agents? Read More »
As they struggle to estimate the impact of their paid social and creator marketing activity, more marketers are turning away from deterministic measures of media success, and towards hybrid approaches and mixed media modelling (MMM) AI software. It’s a sea-change for marketers used to depending on last-touch attribution metrics that come directly from social platforms.
Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social Read More »
Three days before the first ads were set to appear inside ChatGPT, the marketers testing them received a brief update: the launch date had shifted from Feb. 6 to Feb. 9. No explanation came with it – just a scheduling change from a company still working out how openly it wants to talk about becoming
