Marketing

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as marketing investment grows, clarity on what actually drives ROI and growth continues to shrink. The loss of third-party identifiers, rising privacy restrictions and closed ecosystems

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Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains

For years, “inventory cleanup” (or “rationalization”) meant one thing: curating the domain list. Whitelists, blacklists, inclusion lists, MFA lists, premium lists, “approved publisher” lists. The industry uses them to reduce risk, improve quality and create a sense of control in an open marketplace that often feels chaotic. That era is ending.  It’s not because domain

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Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition 

This week’s Media Briefing covers what to expect from Digiday’s Publishing Summit in Vail, Colo., next week, with publishers strategizing for the AI era and revealing their biggest hurdles in developing creator networks. BuzzFeed’s rocky future Axios layoffs Navigating AI licensing, bot-blocking and creator strategies Where better to unpack the media industry’s biggest challenges than

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