Marketing

Two Omnicom vets fill Stacy DeRiso’s shoes at the former IPG agency as she rises to Omnicom Media role

Publishers spent years learning how to engineer Google. Now they’re trying to do the same for AI answers – and sell it as a brand product.  Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get

The risk isn’t that tech ruins Cannes, it’s that creativity gets discussed more than it gets celebrated, and that the deal gets more stage time than the work.

Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.

After acquiring it last year, Rembrand has infused Spaceback with AI capabilities that tells brands which social posts to turn into programmatic ads 

The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday.  AdExchanger will be on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), and we’ll have all the news and gossip from the south of France.  Check out the

In the fight for visibility in an AI-powered search era, USA Today Co. is betting that speed can still beat the machines. After using AI-assisted, pre-written “shell files” to help boost traffic to Winter Olympics coverage, it’s rolling out the same strategy for this summer’s FIFA World Cup 2026. The race to win Google search

Forbes has launched an AI-powered audio experience on its homepage that turns its top three stories of the day into a five-minute podcast. “The Daily Brief,” uses a combination of summaries submitted by writers into Bertie, Forbes’ internal AI tool. Bertie selects three stories to summarize and voice the brief, which is then reviewed and

This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and how publishers are adjusting their strategies to pull people in. The new World Cup playbook Reuters Institute report shows people are swapping news sites for social, video platforms U.K. publishers move to charge tech