At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.
Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’ Read More »
While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.
Consumers still ally with brands on social: Here’s what the numbers say Read More »
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism. The post Is The Trade Desk A Hero Or Villain To Independent Ad Tech? appeared first on AdExchanger.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? Read More »
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed. The post Why The Paramount And Nielsen Spat Matters In TV Measurement Land appeared first on AdExchanger.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Missing Link appeared first on AdExchanger.
Comic: The Missing Link Read More »
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” The post PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum appeared first on AdExchanger.
PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum Read More »
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at this year’s conference shows that gaming companies still view advertising as a key potential growth area for 2025. After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided Read More »
This story was first published on sister site, Modern Retail. Major advertising platforms are pushing marketers to use generative AI to make holiday ads. Agencies and brands, however, are still unsure about integrating such technology into their playbooks. Meta’s holiday marketing guide encourages advertisers to use its generative AI creative features within its Advantage+ ad
Brands are cautious about Google and Meta’s generative AI holiday ad push Read More »
Gone are the days when big brands were solely reliant on agencies to produce high quality content. Thanks to tools like AI, creators can now get in on the action. With the rise of social media, short-form video, and the growing influence of AI, creators are now in a prime position to snag a slice
Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI Read More »
The world’s long list of large language models now includes a macropod. On Wednesday, Walmart debuted a new set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service. Called Wallaby, the LLMs were trained on decades of Walmart data with company-specific knowledge about customers, employees, Walmart
AI Briefing: Why Walmart is developing its own retail-specific AI models Read More »
