Marketing

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel; it simply doesn’t work. The rise of open-source MMM and the flood of low-cost wrapper vendors have

The Trade Desk’s (TTD) embrace of the “Premium Internet” has the ad industry wondering just what the heck the largest independent ad-buying platform means by “premium.” TTD’s FWD25 event, which took place in New York City on Thursday and was subtitled “The Rise of the Premium Internet,” provided some answers, particularly if you read between

Google has been spotted triple serving ads to search pages. Plus, good luck getting ads next to Oscars content this year. The post Google Goes Three Times Lucky; Blocklisting The Academy appeared first on AdExchanger.

Twitch is expanding its monetization and moderation tools, and creators see the move as an attempt to regain ground lost to competitors such as Kick and YouTube. In an open letter penned by Twitch CEO Dan Clancy on Feb. 27, the company revealed a slew of updates for 2025, including the opening up of monetization features

News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report by NPR, NPM and Sounds Profitable. “The News Podcast Consumer,” which came out last week, looked at news podcast listeners to analyze their demographics, media behaviors and consumption habits.

Subscribe: Apple Podcasts • Spotify Puck’s famed journalist-centric publishing model is changing. Sort of. The news outlet debuted in 2021 with its journalists as the company’s audience-facing focal point, not the publication. People would subscribe less so to Puck than to Matthew Belloni’s or Julia Ioffe’s newsletters via Puck. And Puck’s journalists were, in part,

Amazon just raised the walls of its walled garden. Last week, the company finally pulled back the curtain on its long-awaited Alexa overhaul, a chattier, more personalized and supposedly more useful version of its voice assistant. Generative AI powers this new version, called Alexa+, which is available beyond just Echo devices, spreading across car infotainment

Nearly half of journalists surveyed in a new report said they are using generative AI tools not approved or bought by their organization. That’s according to a survey by Trint, an AI transcription software platform, which asked producers, editors and correspondents from 29 global newsrooms how they plan to use AI for work this year.