President Donald Trump is the first U.S. sitting president to attend the Super Bowl. And the United States Secret Service is trying to make a splash around his attendance by kicking off a new recruitment effort. A 60-second video titled “A History of Protection” pieces together scenes like John F. Kennedy’s inaugural speech from 1961,…
The Secret Service Is Running a Super Bowl 59 Ad to Promote Recruitment Read More »
THE AD: You’ve heard of the Suicide Squad? Meet the Thunderbolts, the Marvel Cinematic Universe’s own team of villains. Assembled from previous Marvel phases, the crew includes Yelena Belova aka the other Black Widow (Florence Pugh), Bucky Barnes aka the Winter Soldier (Sebastian Stan), Alexei Shostakov aka Red Guardian (David Harbour), John Walker aka U.S….
Super Bowl Instant Replay: Marvel’s Thunderbolts Looks Like a Real (Assassins’) Ball Read More »
Dan Levy and Heidi Gardner once again reprised their roles as the Homes.com owner and top sales executive, respectively, for ads airing in this year’s Super Bowl 59. Homes.com has two 30-second spots debuting this year, airing both by the third quarter of the Kansas City Chiefs and Philadelphia Eagles Big Game matchup. And this…
Dan Levy and Heidi Gardner Hope Homes.com Super Bowl Ad Is the Best Read More »
THE AD: Following the Super Bowl ad trope, Meta’s two flashy spots lean into celeb power–two Avengers, a Kardashian… and a $6 million banana. In the first ad, Chris Hemsworth and Chris Pratt perambulate through Kris Jenner’s art collection asking Meta’s Ray-Ban smart glasses questions like, “Hey Meta, what’s this?” while gazing at Maurizio Cattelan’s…
THE AD: Homes.com had two 30-second spots during Super Bowl 59. They were directed by Taika Waititi and starred Dan Levy, Heidi Gardner, and Morgan Freeman. The first spot featured Levy and Gardner reprising their roles as Homes.com’s owner and top sales executive, respectively, and doing their best to convince their corporate lawyer to let…
Super Bowl Instant Replay: Simplicity Works Best for Homes.com Read More »
THE AD: T-Mobile announced a new beta program with Elon Musk-owned Starling that will use satellites to map dead zones of the U.S. MY TAKE: T-Mobile’s Super Bowl ads in recent years have been chock-full of celebrities. The telco even spoofs itself with its love of celebrities. Last year’s ad showed audition tapes of celebs…
Super Bowl Instant Replay: Celeb Cameos are Sorely Missed in T-Mobile’s Starlink Ad Read More »
T-Mobile is traveling to space in its Super Bowl 59 ad. The wireless carrier’s 60-second Super Bowl ad, called “A New Era in Connectivity,” will air during the first quarter. The spot promotes its partnership with Elon Musk’s Starlink on a new service that allows people in unreachable places to access cell phone towers. Starlink,…
T-Mobile Ditches Celebrities for Space at Super Bowl 59 Read More »
MSNBC finished ahead of CNN in the battle for Adults 25-54 viewers, with the network claiming the No. 2 demo spot in both primetime and total day. The Five was Fox News’ most-watched program in the demo, while The Rachel Maddow Show and Erin Burnett Outfront led the way among A25-54 viewers for MSNBC and…
Thursday, Feb. 6 Cable Evening News Ratings: MSNBC Finishes 2nd in the Demo Read More »
Related Insights The Programmatic Marketer Adalytics report exposes the intricacies of made-for-advertising sites Read More Adalytics has been a thorn in the side of major ad platforms that have characterized its research as flawed, but now it has found an audience in the highest echelons of government. A group of lawmakers have sent letters to
On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how
Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM Read More »
