Marketing

There’s a certain early aughts sensibility — think bro-y humor, racier advertising or general objectification of everyone — that seems to be making a comeback.  Just look at last night’s Big Game. Bud Light’s spot, “Big Men on the Cul-de-sac,” starring comedian Shane Gillis and Post Malone, could be viewed as a return to form for […]

Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. It’s the second leg of a global rollout first unveiled during its last upfront pitch and subsequently launched across the Americas that its

We’re in the middle of the latest earnings season, where the leadership of companies in the tech and media sector set out their public strategic objectives, but other recent developments denote the tensions borne out of AI’s encroachment on the space.      Two years ago this month, Google’s quarterly earnings call cited “generative AI” for the

As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway, which really has little to do with the actual results, is this: The big will continue to get bigger, no

The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds. As creators roll out more episodic content and series, major marketers are inking longer-term deals to puts ads on those series and expand content beyond ad hoc creator partnerships and

As generative AI wends its way deeper into the corners of the agency world, companies are making moves to own their own IP buildups and buildouts. Take CourtAvenue (CA), which Digiday has learned acquired a majority stake in Ukrainian AI bot firm Bots Crew, which sets up custom conversational AI solutions for enterprises, aka bot-driven