Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game’s ads, broken down by key stats reflecting cost, reach, performance and more.
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Marketing
Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
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Coke rolls out an ice cream truck to boost new orange cream flavor
Soundtracked by Mariah Carey’s “Fantasy,” ads for the latest launch tap into childhood nostalgia.
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Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads
Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.
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Post-game huddle: What I learned from advertising’s big game
Chief Creative Officer of PepsiCo Foods US shares some thoughts for the morning after Super Bowl.
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Hyundai Is In Hot Pursuit Of Incremental Reach
Hyundai’s latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl. The post Hyundai Is In Hot Pursuit Of Incremental Reach appeared first on AdExchanger.
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5 marketing growth tips for small to mid-market brands
To smaller businesses, big brands can feel like they have existed since the dawn of time. They often have deep banks of knowledge–and deep pockets to match. But life as a marketer at a small or mid-market business (SMB) is a different story. There is a lot to learn from brand behemoths. But these businesses…
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Bloomberg Is Bullish On Contextual Advertising And FAST Channels
To attract advertisers, Bloomberg is pitching them on not just reach but contextual relevance. That rationale inspired the company’s latest contextual ad product, AdService, which it launched in January. The post Bloomberg Is Bullish On Contextual Advertising And FAST Channels appeared first on AdExchanger.
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Quality, Transparency And Trust Will Define The Future Of Ad Tech
The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are tightening, trust between stakeholders is eroding, and the rise of made-for-advertising (MFA) sites has compromised the quality of user experiences. These issues aren’t just short-term disruptions; they represent a fundamental
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Hallucinating A Super Bowl Ad; Does Roblox Ad Services Need Ads?
Google just can’t seem to win with its Gemini ads. Plus, what’s the deal with Roblox’s nascent ad business? The post Hallucinating A Super Bowl Ad; Does Roblox Ad Services Need Ads? appeared first on AdExchanger.
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