Marketing

While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing trend: that much of the industry isn’t necessarily utilizing or thinking about influencers in the most beneficial way. They’re overlooking the true superpower at their fingertips: influence. One of the […]

Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTV will also account for one-fifth of the daily media consumption of U.S. adults.

Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But there’s another reason marketers find it difficult to understand their “true ROI,” says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency

Digg, the once-dominant social news aggregator, is set to relaunch with a vision that seeks to recapture the spirit of early internet communities while addressing the shortcomings of Web 2.0.  Founded in 2004, Digg once rivaled Reddit for the role of “the internet’s homepage.” Now, Digg founder Kevin Rose and Reddit cofounder Alexis Ohanian have

As an American ad tech CEO working for a UK-founded company, I’ve heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven advertising in the US really better for anyone? There’s plenty about my hometown of Baltimore that I hold dear: “Hairspray,” “The Wire” and

T-Mobile <3s Ad Tech After spending billions to launch advertising businesses, most telcos eventually lost their taste for ad tech. But not T-Mobile. Multiple sources tell Digiday that T-Mobile has been seriously kicking the tires on Blis, a provider of location-based advertising and analytics solutions. An announcement is expected as soon as this week at

Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them. He sees it as the biggest shake-up in programmatic advertising since header bidding — maybe even bigger. In his view, curation’s impact could rival that of open RTB, not just header bidding. His reasoning: while header bidding was

This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscars live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV. Downstream effects MLB’s streaming rights plan, Paramount’s DE&I policy, YouTube’s CTV home screen and more Downstream effects The highlight of Mikey Madison’s career coincided with a lowlight for