Marketing

Lego has handled its creative advertising needs in-house for a decade. Now, it’s building up its in-house media buying capabilities. Following a reorganization of its global media team and giving global media to agency Publicis One in July, the Danish brick-maker is recruiting to improve its in-house media expertise. It’s currently interviewing to fill the […]

Marketers continue to face a familiar conundrum: Do more with less. Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up. Those calls have yet to subside all while

Advertising on platforms is becoming a bit of a magic show, courtesy of AI. It’s the tantalizing promise of dazzling performance that keeps marketers captivated, ready to embrace the enigma – as long as the results sparkle. In the end, it’s the outcome that matters to them, not the sleight of hand behind the curtain. For

Subscribe: Apple Podcasts • Stitcher • Spotify After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers and sellers was hard-pressed to prove its significance. And yet it did. “The biggest shift or change this year is it was really a reset year from a

A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among dealmakers that late 2024 will deliver a flurry of such activity. Separately, the $25 million funding announcement for one of the most prominent names in ad tech — Brian O’Kelley’s Scope3 — could

After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It was like, ‘Wow, look at our son,’” Avery said. “You know, it’s rare I get