Marketing

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that force advertisers to compromise on cost, transparency or execution. With traditional DIO, buyers negotiate directly with

America’s Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package. The post America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu appeared first on AdExchanger.

Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers? The post The Media Spend Skim appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Overfrequency appeared first on AdExchanger.

Publishers’ Porky Pages News publishers overloading their sites with ads, plus the ever-growing technical requirements for running ad auctions, have given rise to a new online phenomenon: the 49MB web page. To put that bloat into perspective, 49MB was roughly the minimum file size for a clean Windows 95 installation. Ad tech is behind the

This article was first published by Digiday sibling Modern Retail. Livestreaming is more than just a social media strategy for the husband-and-wife team behind the eight-figure luxury handbag and accessories brand Parker Thatch. It’s also a weekly Friday ritual, where they set up a camera and tripod in their Orinda, California strip-mall storefront and log

This story was first published by Digiday sibling Glossy On Wednesday, Macy’s, Inc. posted its fourth-quarter and full-year results for 2025. The department store giant and owner of Bloomingdale’s and Bluemercury reported a 1.5% growth in comparable sales with net sales of $21.8 billion for 2025. Looking ahead to 2026, however, the company is projecting

Agencies have spent years betting that proprietary AI platforms would set them apart. A Gartner note published last week put a deadline on how long that bet has to pay off. WPP developed WPP Open and Omnicom launched Omni, while indies like Max Connect built tools like Kudos. (Other examples include Stagwell’s The Machine, Havas