Marketing

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it. The post Unboxing Amazon Ads’ Ad Tech appeared first on AdExchanger.

You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk. The post What Would Local TV Broadcasters Do

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Vote Bloat appeared first on AdExchanger.

Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025? The post Curation Critics Cry Foul; Hot Ad Market Trends For 2025 appeared first on AdExchanger.

Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that’s built up steam over the last two years. This week, the company launched an internal “co-host” market intended to make it easier for hosts renting out their properties on its platform

AI is center stage across plenty of marketing-related discussions, but it was only a supporting actor at the fall Digiday Media Buying Summit, which wrapped on Thursday in Palm Springs, Calif. Onstage and off- at the three-day event, media agency execs discussed the potential of machine learning and generative AI. However, they also confessed to

Given the fact that marketers are slowly shrinking away from supporting diversity initiatives, it’s incumbent on media agencies to take diversity programs beyond the numbers. And their approaches range from transforming the workforce to leveraging data to make better-informed decisions to continue to foster equity. Throughout Digiday’s Media Buying Summit in Palm Springs, Calif., which

This story was originally published on sister site, Modern Retail. Almost four years ago, Walmart started a new division called Walmart Data Ventures to capitalize on its customer and inventory data. Through this, it created the Walmart Luminate platform to assist both the retailer and its suppliers in understanding the ways people shop and how

Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call. The post Netflix Predicts Ad Revenue Will Double Next Year appeared first on AdExchanger.