Marketing

The brand’s latest effort includes a partnership with Brazilian pop star Anitta and will span platforms including Instagram, Pinterest and TikTok.

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting some of the things they mentioned, partly because it’s useful, tactical information, but also as a reminder to other retail marketers and

With thanks to Igor Skokan, Global Marketing Science Director, Meta Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind that reveals hard truths about what works and what doesn’t – is uncomfortable. It challenges assumptions,

More Like Unfair Use Thomson Reuters just won the first major US decision in an ongoing legal battle between copyright holders and generative AI companies, Wired reports. The publishing and tech company sued generative AI startup Ross Intelligence in 2020, claiming the startup reproduced materials copyrighted by its legal research arm, Westlaw. Generative AI companies

Rooster Teeth is officially free from its corporate overlords. Now owned by one of its original founders, the fan-favorite production company appears to be emulating the same independent approach that has paid off for some of Hollywood’s other creator-owned media operations. Founded by a collective of content creators in 2003, Rooster Teeth spent years being

Brands often plan to extend their Super Bowl activity beyond game day, the better to maximize their time in the spotlight and the star power of celebrity talent. In the past, an advertiser might have accomplished that by running cut-down versions of its Big Game spot on linear and digital channels. In 2025, that strategy

This week’s Media Briefing looks at media companies’ previous efforts to launch (or grow) their own social media platforms, in light of BuzzFeed’s plans to tackle big tech’s algorithms by creating its own social media site. Spoiler alert: few have tried, and even fewer have succeeded. BuzzFeed’s latest pivot LA Times owner’s new right-wing venture,

Instagram Reels might be the current closest social media experience to TikTok, but can it seize upon its competitor’s stumble in the U.S. to overtake a major rival? Reels is similar in user experience and content to TikTok, which puts the Meta app in a strong position as the ByteDance-owned app remains in flux. But