Marketing

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, including linear TV. The post Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital appeared first on AdExchanger.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers. 

Social media isn’t just watching your kids. It’s studying them.  Every like, scroll and share feeds an invisible machine designed to track their habits, predict their interests and keep them hooked for as long as possible. Platforms like TikTok, Instagram and YouTube collect massive amounts of data from young users, often without clear consent or…

There are many predictions of what the Federal Trade Commission’s priorities will be under its new Republican chairman, Andrew Ferguson. The prevailing point of view is that Ferguson will take a far more business-friendly approach than his predecessor, Lina Khan. In September, for example, a few months before then President-elect Trump announced Ferguson (still a

Curation is the latest buzzword in programmatic advertising, but the concept is far from new.  We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.  For publishers, the promise of curation lies in its

What exactly are joint business partnerships? Plus, AI chatbot responses may be susceptible to Russian propaganda. The post Is JBP The New SPO?; Cloudy With A Chance Of Tariffs appeared first on AdExchanger.

When Amazon killed its TikTok-style feed, Inspire, last month, most advertisers were unsurprised. In their eyes, it just didn’t seem to have gained any real interest. “It never really felt like it had enough traction, in terms of scale, to invest more than an initial test for many brands,” said Joe O’Connor, senior director of