Marketing

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster. 

These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners,

This year’s Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy. The post Super Bowl Advertisers Tried To Play It Safe – But Some Commercials Still Caused Controversy appeared first on AdExchanger.

Like And Subscribe YouTube is officially bigger on TV than it is on mobile and desktop, Variety reports. According to CEO Neal Mohan, TV is now the No. 1 device for YouTube in the US by watch time, as per Nielsen’s measurement. For advertisers, this means the money they spend on programmatic YouTube ads gets

Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move wasn’t intended to simply put together a user-generated Super Bowl spot, as it has been in years past. Instead, Doritos is looking to further its connection to the creator economy. This year, about 2,200 spots

This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast. Tubi’s big game YouTube’s TV inflection point, Netflix’s video podcast plans and more Tubi’s big game My sister hadn’t heard of Tubi before Sunday. But if it weren’t for the Fox-owned free,

It looks like Snapchat’s hard efforts to win over small- to medium-sized businesses (SMBs) are finally starting to pay off. The platform has been really focused on improving its direct response business, which includes expanding data partnerships, more ad products, simpler buying and automation tools, such as its recently announced AI-powered Smart budget optimization feature

This is a story about how generative AI helped a media agency CEO do the job of several people over the course of a few days. It’s the experience that Dave Gaines, the CEO of Media By Mother, had when he was asked to deliver an RFI, which led to an RFP, for a global

Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. Sources tell Digiday that ad tech verification company DoubleVerify has invested $1 million in the Europe-based venture capital firm FirstParty Capital, which