Marketing

This story was originally published on sister site, Glossy. With over 522 million monthly active users, Pinterest has become one of the most popular platforms among Gen Z, and brands are taking notice. Though Pinterest was once known as a platform solely for creating visually pleasing mood boards, the platform has evolved into one of […]

In the past four years, the Biden-Harris administration has carved out a unique niche as the first to wholeheartedly embrace social media for communication. While President Barack Obama might have pioneered the social media playbook, his tenure was a solo act, compared to the current executive branch. Whether this momentum persists post-election remains uncertain, leaving

The Fall 2024 iteration of Digiday’s Media Buying Summit, held in Palm Springs, Calif., last week, is done — and hopefully attendees walked away having made new connections and maybe even learned something new.  One element of Digiday’s events and summits that sets us apart from our competitors’ confabs is the Town Hall. It’s made

If the computer is a bicycle for the mind, then generative AI technology promises to upgrade that computer into a motorized vehicle. During the recent Digiday Publishing Summit in Key Biscayne, Florida, publishing executives discussed to what extent they are incorporating generative AI tools in their own and their teams’ workflows, as covered in the

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas. Throughout the conference, Amazon flexed its muscles as a studio entertainment giant – something neither Google nor Meta could boast –