Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Will You Be My Valentine? appeared first on AdExchanger.

Meta is no stranger by now to complaints from ad buyers, particularly ecommerce brands and social agencies, reporting major systemic platform issues, including outright bugs and glitches – not to mention decreased marketing returns at higher CPMs. The post Advertisers Complain, Meta Cashes Checks; Partial Severance appeared first on AdExchanger.

Smaller platforms are in a fierce tug-of-war for small- to medium-sized business (SMB) ad dollars, betting that these smaller advertisers hold the key to future growth — and they’re looking to AI-powered tools to capture their ad spend. Platforms like Snapchat, Pinterest and Reddit have long leaned on big brand budgets — a strategy with

The piece was first published by Digiday sibling WorkLife The watercooler flirtation has gone digital, with emojis and GIFs becoming the new Cupid’s arrows and LinkedIn and Slack taking the place of Tinder. According to recent studies, office romances aren’t just surviving hybrid work — they’re thriving in it. Continue reading this article on digiday.com.

Fox’s streaming platform Tubi helped the broadcaster stage the most-viewed Super Bowl in history on Feb. 9.  A record-breaking audience of 127.7 million watched the Eagles crumple the Chiefs on Sunday, and 13.6 million of them did so via Tubi, which is classed as a free ad-supported TV (FAST) channel, according to figures released by

Under the leadership of Andrew Ferguson, chairman of Federal Trade Commission, the agency could shift its focus from broad regulatory rule-making to targeted enforcement actions.  However, some observers note that doesn’t mean the FTC’s new leadership will be totally soft on Big Tech. One indication: Ferguson’s recent picks for top agency positions as indication, including

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they’ll be on repeat again this year. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading

Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its platform business in particular, which includes ad sales and streaming distribution, reached $3.5 billion last year, also an 18% jump compared to 2023 (or 15% excluding political ad revenue). The post Roku Is On A Quest For Demand Diversification appeared

Seven months after the abrupt departure of its CEO Dave Clark, TripleLift has a new chief at the helm. On Wednesday, the SSP announced the appointment of Dave Helmreich as CEO. Helmreich, the former chief commercial officer of TV ad tech provider Innovid and former CRO of (the now defunct) Oracle Marketing Cloud, is assuming