These days, everything is getting quieter. Employees check out in silence — quiet quitting. Companies nudge them out just as discreetly — quiet firing. And now, even the high-stakes theater of ad agency reviews has been muted. Advertisers are ditching the bloated pageantry of requests for proposals in favor of something more understated: no press, […]
Why big brands are turning agency reviews into quiet affairs Read More »
On Saturday, amid cozy velvet couches and a large taxidermied cheetah behind the bar at the Austin, Texas speakeasy Powder Room, some 50 or so creators and brand marketers gathered for a mixer hosted by YouTube. There was some deliberate networking — or “forced fun” to use a term that popped up at Vox’s Sunday night
Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators Read More »
Meta’s plan to potentially spin Instagram Reels into a standalone video app has sparked excitement among creators and influencer marketers — but also concerns that the move could disrupt creators’ brand partnerships on Instagram. The notion that Meta is planning a Reels-spin off, reported by The Information last month, has created many questions for creators, including
Creators and influencers on edge about Meta’s reported Reels spin-off Read More »
John Trevino has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio. “John brings more than 30 years of experience in the local broadcast industry to Cleveland,” said Larry Delia, SVP of operations at Tegna. “His A+ leadership at KBMT-KJAC has been instrumental in driving transformational growth at the station….
Tegna Names John Treviño GM of WKYC in Cleveland Read More »
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
Amazon shores up stronger CTV position with Complete TV solution Read More »
The presence of leading executives, including Alphabet and Google CEO Sundar Pichai, at President Donald Trump’s 2025 inauguration led many to believe that Big Tech would have a smooth course in the coming years, especially in any antitrust trial. Related Insights Google on Trial Assessing the most likely outcomes of Google’s pivotal ad tech antitrust
The Rundown: The DOJ still urges forced Chrome sale in antitrust trial Read More »
The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.
Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads Read More »
Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, including linear TV. The post Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital appeared first on AdExchanger.
Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital Read More »
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
What Coca-Cola has learned on its generative AI journey so far Read More »
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
How cult brands like Crocs, Southwest see influencer marketing evolving Read More »
