When Amazon killed its TikTok-style feed, Inspire, last month, most advertisers were unsurprised. In their eyes, it just didn’t seem to have gained any real interest. “It never really felt like it had enough traction, in terms of scale, to invest more than an initial test for many brands,” said Joe O’Connor, senior director of […]
Amazon tried to make shopping social. Here’s why it didn’t click Read More »
A common story around the world of media agencies — notably holding company shops — is one of bolting on digital and lower-funnel expertise to their historical brand-building chops. In the case of iProspect, that expertise is flowing in the opposite direction, at last in its North American offices. Digiday has learned that North American
Roblox is ramping up its advertising push in 2025 — but the platform’s creator studios say they’re paying the price. As Roblox has started selling more ads and sponsorship opportunities directly to brands, in-game creator studios argue that the shift is cutting into their own earnings — fueling growing frustration over how monetization is being
Roblox’s ad expansion sparks backlash from creator studios Read More »
As Google continues its legal battle in the search antitrust case, the giant is moving forward with expanding new search features powered by generative AI. Last week, Google debuted an experimental “AI Mode” for search to let users ask follow-up questions. The feature, powered by the company’s new Gemini 2.0 model, will provide answers, real-time
The battle for AI search bars is becoming more conversational Read More »
Subscribe: Apple Podcasts • Spotify Being a working mother has never been easy — but in today’s world, the challenges are piling up faster than ever. International Women’s Day (March 8) is a moment to celebrate progress — but also to confront the realities that women, particularly working mothers, still face every day. Continue reading
For Austin, Texas-based ad agency GSD&M, throwing a party during SXSW is a must. The agency has called the city home for 53 years, according to GSD&M CEO Duff Stewart, and the party is a way to participate in the the South by Southwest festival and represent its hometown. What started as backyard concerts in
Related Insights Brand Safety Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings Read More A little over a month ago, a bombshell report documenting ad tech’s shortcomings in stopping the monetization of child sexual abuse material raised the ire of senior politicians and prompted leading
WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending advertisers — Coca-Cola — is considering a new partner for its biggest market in North America, according to three sources with knowledge of the account. If Coca-Cola does opt for a change, Publicis
Coca-Cola quietly considers moving its North American media out of WPP Read More »
Could curation tech help SSPs stand out from an increasingly commoditized crowd? PubMatic feels well positioned to win as curation mania takes over programmatic, CEO Rajeev Goel told AdExchanger. Although PubMatic’s past few quarters were marred by downward revisions to its revenue guidance – resulting in its stock price hitting a 12-month low after it
PubMatic Weighs In On The Debate Around Curation Fees Read More »
The “Call Her Daddy” host’s beverage brand is supporting pop-ups and an official fan community as part of the deal with the women’s soccer league.
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor Read More »
