Marketing

Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social. 

Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides subscribers with exclusive, experimental and prerelease features (but still features ads). Snapchat+ had 11 million subscribers in August 2024, an increase of 6 million since September

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Market The “Marketect” has struck again. By which we mean that Ari Paparo, founder of advertising info resource Marketecture (and of Beeswax back in the day), has snapped up another ad tech-y property. This time it’s Ad Tech Explained, a newsletter

The Google anti-trust trial will come to an end in late November, and there’s a lull in the action now that the testimony wrapped up on both sides weeks ago. But the fact is, whether Google gets broken up or not — and there are strong feelings in both directions about what that could mean

The World Federation of Advertisers (WFA) is in turmoil, and Elon Musk is at the center of it. The upheaval began in August when the billionaire dragged his grievances into a U.S. courtroom, alleging that WFA members were conspiring to withhold ad dollars from X. Predictably, the trade body dismissed those allegations and is preparing

Another tentacle of the in-house trend has seemingly wriggled loose, this one powered by AI.  Snack company Mondelēz International is creating an in-house generative AI content creation platform in collaboration with Accenture and Publicis Groupe, though financial details were not made available. AI-generated campaigns are expected to roll out as early as Q1 of next

To promote its line of foam dart blasters, the toy company Siren Blasters has invested in a full-bore influencer marketing campaign. But in spite of Siren’s strong grasp of its market, its paid relationships with creators have made some hobbyists feel wary of the brand. So-called “pro-level” foam dart blasters — imagine the Nerf toys of your

This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election. Video Journal Disney retakes TV watch time crown Adobe’s AI payments to creators, LinkedIn’s video rev-share program and more Video Journal When The Wall Street Journal was sorting out its coverage strategy

Programmatic ads allow businesses to market their offerings to a target audience across online platforms such as apps and websites. More often than not, the campaigns are run using automated software making them an effective option to reach a large audience quickly. You may have seen programmatic ads on social media and forums. The ads…