Marketing

Advertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here

Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides subscribers with exclusive, experimental and prerelease features (but still features ads). Snapchat+ had 11 million subscribers in August 2024, an increase of 6 million since September

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Tensions rise as WFA grapples with Musk’s lawsuit, splitting members

The World Federation of Advertisers (WFA) is in turmoil, and Elon Musk is at the center of it. The upheaval began in August when the billionaire dragged his grievances into a U.S. courtroom, alleging that WFA members were conspiring to withhold ad dollars from X. Predictably, the trade body dismissed those allegations and is preparing

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Mondelēz takes AI in-house to try and curb marketing costs

Another tentacle of the in-house trend has seemingly wriggled loose, this one powered by AI.  Snack company Mondelēz International is creating an in-house generative AI content creation platform in collaboration with Accenture and Publicis Groupe, though financial details were not made available. AI-generated campaigns are expected to roll out as early as Q1 of next

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How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing

To promote its line of foam dart blasters, the toy company Siren Blasters has invested in a full-bore influencer marketing campaign. But in spite of Siren’s strong grasp of its market, its paid relationships with creators have made some hobbyists feel wary of the brand. So-called “pro-level” foam dart blasters — imagine the Nerf toys of your

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Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage

This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election. Video Journal Disney retakes TV watch time crown Adobe’s AI payments to creators, LinkedIn’s video rev-share program and more Video Journal When The Wall Street Journal was sorting out its coverage strategy

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