Marketing

Perhaps sensing the opportunity that’s being created by agency holding companies getting bigger and broader — and leaving mid-sized marketers to feel like they’re being overlooked — another independent agency group is launching a new media agency extension. Barkley OKRP, which has long handled some of its own media work but is primarily known for […]

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years. In fact, the first edition of AdExchanger’s Commerce Media Newsletter, in 2023, was a report on the mechanics of PMax. AI and machine

Real Assistants Would Be Fired By Now Call it the Hardware Revolution that wasn’t. For years, consumer tech devicemakers have been promising incredible AI-backed products – phones, tablets, glasses and more – and failing to deliver, The Verge reports.  Amazon, for example, has boasted of new and improved Alexa-powered devices. But no new device has

In Digiday+ Research’s first-quarter survey of marketing professionals, respondents told Digiday that Instagram and Facebook still hold the majority of their companies’ marketing budgets. YouTube and TikTok came out behind Meta’s platforms in third and fourth place. TikTok saw brands’ and retailers’ usage and marketing spend on the platform decline this year, according to Digiday’s

Brynn Brewer got in line around 9:30 a.m. last Saturday morning behind dozens of others — some of whom got there as early as 6 a.m. to be near the front of the line — for the chance to experience the Criterion closet like the filmmakers and artists featured on the entertainment company’s YouTube channel.

This is the first installment of a two-part series on the top ad-supported streaming services. This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad options and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2024 ad budgets

Later this year, YouTube will make it easier for creators to organize their serialized and episodic content. The plan was announced briefly at the Made in YouTube event last September, though YouTube did not put a date on it. While there’s still no confirmation on exactly when it will arrive this year, during a press

Supply-side platforms (SSPs) are reframing their vision around publisher deal curation, while DSPs are trying to build direct publisher paths of their own. Which means pubs have far more programmatic pipes to maintain. To deal with this (familiar) issue, publishers at AdMonsters’ Sell Side Summit in Fort Lauderdale, Florida, this week agreed that it’s as

Ad tech isn’t every VC’s cup of tea. But some VCs love it – warts and all. Eric Franchi and Joe Zawadzki, longtime ad tech entrepreneurs and now general partners at ad tech-focused venture capital firm Aperiam, fall into the latter category. They both cut their teeth in ad tech, Franchi as co-founder of Undertone,