This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month in March and Pride Month in June to strike similar tones. That’s according to three marketers Digiday spoke with for this story who said brand clients have either paused marketing around […]
If I paid for ChatGPT Plus from my own pocket and used it to help me write this article, would my boss know — or care? That’s the question surrounding “shadow AI” — which refers to the use of AI tools at work that haven’t been formally approved by companies. The ongoing pressure to work faster,
WTF is ‘shadow AI,’ and why should publishers care? Read More »
The climax of the college basketball season is almost upon us. Most know it as March Madness. Basketball observers are hoping the next Caitlin Clark will emerge during this year’s March Madness tourney. For the media world, it’s another chance to see how brands like Experian, State Farm, Priceline and longtime sponsor Powerade adapt to shifting
Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness Read More »
Gutfeld! kicked off the week as Fox News’ most-watched program in the Adults 25-54 demo, overtaking usual No. 1, The Five. On MSNBC, The Rachel Maddow Show remained in first place with that advertiser-coveted cohort. And on CNN, Erin Burnett OutFront eked out a slim demo victory, finishing with 1000 more A25-54 viewers than The…
The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.
How State Farm pivoted its Super Bowl ad to March Madness and beyond Read More »
“Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.
Clorox tests emotional response to cleaning for new brand platform Read More »
Newsletters are having more than a moment, and advertisers are getting interested. Inspired by the recent success that publishers like Morning Brew and The Hustle have had launching newsletter businesses, a Canada-based tech investment firm called Redbrick is looking to capitalize on the growing opportunity. On Tuesday, Redbrick announced that it has acquired Paved, a
At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.
Rare Beauty CMO on winning Gen Z through community-oriented marketing Read More »
It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came last month when André Swanston, co-founder and former CEO of Tru Optik – which sold to TransUnion in 2020 – raised
When Outbrain bought Teads from telco Altice for $1 billion – the deal closed in February – it was the culmination of a multiyear process. In fact, Outbrain tried to buy Teads three times – including once prior to Altice nabbing Teads in 2017 – before finally putting a ring on it, says Teads CEO David Kostman, on
Teads On The Brain Read More »
