Marketing

There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad. PAAPI – a proposal for retargeting on Chrome without third-party cookies – could be nearly as effective as retargeting with third-party cookies, according to a new paper by researchers at Boston University’s Questrom […]

A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent. The post X Marks The Spot; Is It A Black Box Or Slippery Slope? appeared first on AdExchanger.

As the National Basketball Association (NBA) opens another season, the league is expanding the way it works with creators to grow and popularize basketball. It’s brought on top influencers such as Twitch streamer Kai Cenat and TikTokker Drew Afualo to mark the start of the 2024-25 season in a glossy trailer, running another edition of

Marketers are getting back to basics. Throughout the year, there’s been a simmering debate for marketers: brand building versus performance marketing. But, in reality, it’s not an either-or equation. Marketers need both brand building and performance marketing to be successful. The problem, of course, is that in in a world that’s obsessed with short-term thinking,

This week’s Media Briefing looks at referral traffic from search and search-related platforms. Searching for traffic News Corp pubs vs. Perplexity, LinkedIn’s video rev-share program for publishers and more Searching for traffic 2024 has been a bit of a watershed year for digital publishers’ original traffic driver search. And not necessarily in a good way.

DPG Media will stop selling ads for its news and entertainment apps in the open market of programmatic auctions, where ad prices fluctuate in real-time like a volatile stock market.  Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps. They can

Donald Trump’s first presidential term made a huge impact on the American political landscape in 2017. That includes the creation of Tech for Campaigns, a nonprofit organization that’s intent on dragging Democratic candidates into the digital marketing age. The post Democrat Candidates Are Way Behind On Digital. This Nonprofit is Trying To Help appeared first